Blue Custard

At just 23, James Dearing possesses a fresh, fun take on the sales industry, with plans to take the industry by storm with his fun, innovative brand of direct marketing. The business owner has been discussing who he looks to for inspiration and motivation, crediting the success of Ash White, creator and founder of online retailer Hera London, as someone who has influenced his decision to build a successful brand.

Hera London's now iconic Super Spray on Skinny Jeans quickly became popular after several reality TV personalities, and Premier League footballers were seen sporting them. Thanks to these celebrity endorsements, Ash White's clothing brand gained momentum, and since launching in 2015, Hera London has become one of the biggest online retailers in the UK.

About Blue Custard -

James has observed Hera London's rapid success in admiration, and the label's growing profile served as motivation for the young entrepreneur as he launched his sales and marketing enterprise. Spurred on by the triumphs of Ash White, who is of the same age, James has voiced his aims to reach a similar level of success

"Hera London has done so well in such a short space of time," James commented. "Since launching his company in 2015, they have become one of the most well known online retailers for people my age. Ash comes from a similar background to me, and I can relate to his business journey, so watching the company grow has been hugely inspirational to me."

Another of James' influences was his successful entrepreneurial father, who was vocal about the benefits of a self-employed role. His father's words of encouragement encouraged the aspiring entrepreneur to pursue a career in which he could work for himself. This led James to become the founder of innovative sales and marketing firm, Blue Custard, based in Birmingham's busy city centre. James now heads up a collective of bright sparks which he has hand selected, ensuring each of his client's campaigns is executed to the absolute highest standard, sticking to personalised, memorable face to face interactions.

The Blue Custard collective will portray their experience and energy to the public, generating an outstanding customer base for all clients.

For more information on Blue Custard follow @BlueCustard_ on Twitter and 'like' them on Facebook.

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James Dearing
Managing Director
Blue Custard
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