ULLTRA, the innovative and dynamic natural skincare company and market leaders in “DRY shaving” have recently launched some unique additions to their product range at The Brit Awards 2009.

ULLTRA lavished their natural DRY shaving, cleansing and moisturising products on celebrities and their crews with the assistance of Richard Anthony, a favoured celebrity barber. Richard offered to demonstrate the ULLTRA range on behalf of the company after an impressive trial of the products in his East Midlands Salon. Richard says “the event was a complete success, with many celebrities being impressed by the effectiveness and convenience of the ULLTRA range, particularly the unique 3 in 1 Anti Ageing Shaving Cream and the 3 in 1 Improved Complexion Shaving Cream”

Male Artists such as U2, Kings of Leon, Elbow, Scouting for Girls and Take That were all given complimentary gift bags containing a 100ml ULLTRA 3 in 1 Shaving Cream, plus a 150ML facial scrub. Female artists including Duffy, Kylie and members of Girls Aloud received the ULLTRA Woman 3 in 1 Shave Cream 100ml, and the ULLTRA Woman Smooth and Silky Moisturising Lotion.
Managing Director of ULLTRA Brian Smithies said “The Ulltra shaving products were well received by the celebrities and generated a lot of interest... particularly the unique Anti Ageing 3 in 1 Shaving Cream and Jaw Line Defining Shaving Cream – the women loved the products too”. Brian went on to say “there are many reasons for this – health and image conscious people want to know what they are putting on and consequently in to their bodies, and are avoiding over complex formulas laden with additives and chemicals. They want an effective product which delivers outstanding results from first use, and they want a convenient “on the go” solution to personal grooming. ULLTRA shaving products deliver all three of these objectives, combining a pre shave, shave, and moisturiser all in one product, and as no water is needed when shaving (except to clean the blade) - our Shaving Creams really do fit in with a busy lifestyle”.

Formulated from only naturally derived ingredients ULLTRA Shaving Products are used on DRY skin, and the rich, luxurious shaving cream works by SOFTENING the hair and skin to prevent razor drag. The cream then lubricates and forms a PROTECTIVE barrier to ensure the razor glides smoothly over the skin giving an ULLTRA close shave therefore reducing nicks, cuts and razor rash. A further application of the product after shaving smoothes and soothes the skin, leaving it feeling fresh, soft and non greasy throughout the day.


ULLTRAs new men’s range includes
Anti Ageing 3 in 1 Shaving Cream, ideal for mature skin (this is a unique product)
Improved Complexion 3 in 1 Shaving Cream, ideal for oily, acne/spot prone skin
Jaw Line Defining 3 in 1 Shaving Cream (reduces and improves the appearance of excess skin around the jaw line)
Ulltra 3 in 1 Shaving Cream (original), suitable for normal to dry skin
Ulltra Smooth Head Shaving Cream – developed specifically for men who shave their heads
Ulltra Cleanse Facial Wash
Ulltra Cleanse Facial Scrub

The ULLTRA Man range is available from the company website, most popular online grooming retailers, European Department Stores and selected Salons and Health Clubs.
Due to the popularity of the men’s products ULLTRA a continually expanding range of female products are available. Some of these products are currently being sold on QVC, online and in European Department Stores – look out for Ulltra Woman 3 in 1 Shave and Ulltra Smooth and Silky Moisturising Lotion.
Coming soon in time for the summer.......Smooth and Shimmer Body Lotion, a natural alternative to enhance sun kissed golden skin.
ULLTRA Skincare was founded in 2005 and has dedicated 3 years research and development to create what they describe as the perfect solution to “bad shave days”.
Contact Name:
Lisa Fallows
Role:
Marketing & PR
Company:
Ulltra Skincare
Contact Email:
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Contact Phone:
01282697755
Company Website:
www.ulltra.com