Football fans in the UK will recognise the name MarathonBet thanks to their shirt sponsorship deals with Fulham in the English Championship and Hibs in the Scottish Championship. They may, however, not know too much about this Eastern European firm who are set to become a fixture for British sports bettors. are not only the sponsors of Fulham and Hibs but also of Ukrainian side Dinamo Kiev, plus they are betting partners of Tottenham Hotspur, West Ham and Derby County. This shows not only the size of the operation but also that they are committed to raising their profile both in Great Britain and in Europe.

The firm were established in 1997 and have become a huge name in Eastern Europe, with shops in Russia, Ukraine, Belarus and Kazakhstan. They have over 1,000 members of staff and have built up a massive online user base of more than 1.5 million.

If that gives some idea of the size of the company, it should also give an indicator of just how seriously both and their customers take their sports betting. They may not have focused on the UK markets so far but they are about to start launching the product to British punters and this is a fantastic opportunity for those who take their own betting seriously.

There are two things to note about MarathonBet that sets them apart from the current competition in Great Britain. The first is that they offer better odds than all of the leading British high street bookmakers, with their trading team working to a margin of 2%, rather than the standard 5% currently employed in the UK.

The second is that they don’t suspend in-play markets. They are the only fixed odds bookmaker who don’t do this and that is something that will be of huge appeal to those who like to bet live in-play on football or tennis and to those who like to trade positions.

Trading is, of course, something of a grey area with some of the big name British firms, who aren’t keen on their punters using their sportsbooks like an exchange. Not so with MarathonBet, who actively encourage big bettors to play with them as opposed to the exchanges. Their massive trading team, which spreads from Brighton to Moscow, is confident in its own ability to balance the books and so players who want to set up their own positions are welcomed.

There is no messing around with MarathonBet and they don’t bother with the frills and banners of other firms. They aim to provide customers with the fastest website possible, the quickest odds updates and they won’t reject any high stakes bets. Their aim isn’t to compete with the money back and extra place bookmakers but to offer an alternative to the exchanges, and that should excite those who take their punting seriously.

Neil Roarty, editor of leading sports betting industry website said:

“We know that readers are always looking for ways to get an edge in the battle against the bookmakers and so the introduction of MarathonBet to the UK market is great news.

MarathonBet are offering incredible odds and the fact that they don’t suspend in-play is a revelation for live betting punters. We definitely recommend that our readers open an account with a firm who we expect to see a lot more of in the coming months”. Use the promotion code MAXCASH when creating an account to guarantee the best welcome bonus. is one of the world’s leading sports betting industry analysts with impartial bookmaker reviews as well as daily previews and tips on all major sporting events.


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