John Motson, Cornelius Lysaght & Sir Geoffrey Boycott - sports commentators with more than 100 years' combined experience in broadcasting - have pioneered the world's first punditry service via WhatsApp voice notes, in conjunction with the world's finest bookmaker Fitzdares.
The UK's most famous football commentator Motson, the voice of racing on the BBC for the past 30 years, Lysaght and English cricketing royalty Sir Geoffrey form the unlikely trio at the vanguard of this new method of sports broadcasting, believed to be the first service of its kind in sports and betting broadcasting.
Titled ‘WhatSport’, the exclusive and complementary voice note service is available to Fitzdares members who opt-in to receive messages via the instant messaging app with the service the only outlet where these three titans of sports commentary can be heard in the same place.
Those who sign up will receive a short, sharp burst of analysis no more than a couple of minutes long in the form of Motson's notes on the weekend’s top-flight football, Boycott on an upcoming Test and Lysaght's critical insight ahead of the biggest race meetings.
Fitzdares has chosen to utilise the instant messaging service as the primary means of distribution for audio content from their ambassadors as an alternative to the social media channels traditionally used by operators, with Twitter, Facebook, YouTube and Instagram populated by an estimated two hundred new pieces of ambassador-led content per week.
Fitzdares is striving to do things differently and created a buzz at the start of July with the world's first 'drive-in Derby', which gave Londoners the chance to watch the thrilling 240th instalment of the Epsom Classic whilst safely socially distancing from the comfort of their own cars at a 50's style drive-thru.
John Motson said: "I am very proud to be working with Fitzdares alongside great company in Sir Geoffrey and Cornelius."
Cornelius Lysaght said: "It's a massive honour to be a member of the Fitzdares WhatSport team alongside two genuinely iconic voices of British sport, those of John Motson & Sir Geoffrey Boycott. I love the very personal approach of sending voice notes to Fitzdares members, and look forward to hopefully continuing to provide an extra insight into the day's racing action."
William Woodhams, CEO of Fitzdares, said: "Want to know what to look out for in the forthcoming FA Cup final? Motty has you covered. Looking for a horse to back at Glorious Goodwood? Cornelius is your man. Unsure who you feel England should pick to best the Windies in the test decider? Sir Geoffrey tells it like it is.
"At Fitzdares, we strive to do things differently for our members and we think social media has reached a point of saturation in terms of the market for punditry and opinion. WhatsApp creates a far more intimate environment and we are sure our members will appreciate the personal touch of hearing directly from some of the most treasured voices in sport via their smartphones.
"There’s clearly a lot of love and appreciation for the voices of our experts. The most experienced commentators in the game can now use our fun platform to break new technological ground."
Notes to editors
To sign up, enter your name and mobile number, along with which sports you are interested in hearing about, on here.
Fitzdares will send your WhatsApp voice note from +447751 240040 - it is essential to save this number as a contact in order to ensure you receive the voice notes once you have signed up.
Voice notes are received every morning around the major events relevant to that sport and will last between 1-2 minutes each.
Members can opt out at any time and must be 21 or older to join. Please gamble responsibly.
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