When it comes to freelance work, you might find it difficult to compete with other businesses and larger networks operating within your industry. Although it may be difficult, it is not impossible, and many freelance journalists have managed to make it big and create their own news network from nothing. So, can freelance journalists compete with large news networks? Keep reading so you can find out.

Look for investments

One of the ways that you, as a freelance journalist, could compete with a large news network is by making sure you have the funds to keep your business going. Funds are important when it comes to running your own business as, without them, you will not be able to establish a strong platform or make your name within relevant markets.

Finding investment is not always as tricky as you might think, and there are plenty of angel investors who specialise in certain industries. For example, entrepreneur Tej Kohli has made significant investments into the tech industry, ensuring that the right resources are available to instigate positive change across the world.

The sooner you look for investments, the sooner you will be able to grow your business to compete with bigger names.

Social media presence 

If you are looking to compete with large news networks as a freelance journalist, then one of the best ways to ensure a strong presence is to focus on your social media channels. Many people from all over the world use social media in one way or another, so what better way to get your messages out or information shared to a large group of people at the one time?

On social media, you can create adverts and promote posts so that they reach even more people that do not follow you on your channels. Nail your first news bulletin and you could reach thousands of people on social media, driving traffic back to your new platform.

Choose the right marketing strategy

To compete with any type of business in your industry, you will need to make sure you choose the right marketing strategy. The better your strategy, the easier it will be to compete with the larger news networks. There are many marketing strategies that you can choose from including influencer marketing, SEO, and email marketing. Make sure you do your research and see if you can find the best marketing strategy for your journalism business.

Can freelancers compete?

As you can see, there are a lot of ways that you can compete with large news networks as a freelance journalist. Yes, it can take a bit of time to get where you want to be so, perseverance is very important. Make sure you keep up with the latest news and follow some of these tips to help you make your business stand out. 

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