Leading CBD retailer thedrug.store is opening in another hip London location, just weeks after achieving significant public and press attention with the first ever CBD pop-up store of its kind, located on the famous King's Road in Chelsea.
At 1 Denbigh Road, on the corner of Notting Hill’s iconic Westbourne Grove thedrug.store is set to continue to prove CBDs mainstream potential by running the pop-up and a series of related events and partnerships from March 15th to mid-April.
Set in a beautiful space, think health and wellness boutique, thedrug.store aims to keep pushing the perception of CBD towards consumers who seek out CBD as an alternative remedy for skincare, chronic pain, disrupted sleep, anxiety and much more, far away from any outdated cannabis-stigma. Co-Founder Johan Obel comments: “After building our online business, these pop-ups are a first step towards opening a permanent high-street location, which we plan to do this summer.”
thedrug.store aims to give customers the chance to test products, ask questions about CBD, and purchase a wide variety of premium cannabidiol (CBD) products by some of the biggest and names in the business, including CBDistillery, Medterra, Dr. Kerklaan, Floré, Kat’s Naturals, Myaderm, Yuyo Botanics, Lucent Botanicals and many more, in another one of London’s premium retail locations.
After previously working on the European expansion for one of the medical cannabis powerhouses, the founders, Johan Obel and Clemens Böninger, created "thedrug.store" to provide education around CBD alongside high-quality CBD products. They hope to shift the understanding and perception of CBD through this work.
One of the thedrug.store founders, Clemens Böninger comments:
“After the success of our King’s Road pop-up it only seems natural to continue in Notting Hill. Our first helped us learn a lot about our customers in a way we couldn’t online. With something like CBD, customers are often unsure about what might be right for them. While online stores are great for customers who know what they want, bricks-and-mortar spaces have proven a great tool to shift the understanding and perception of CBD. We are looking forward to opening in Notting Hill, but it is just the next step of many as we continue growing this market”.
thedrug.store - Notting Hill (1 Denbigh Road W11 2SJ, London) March 15. - April 11.
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