Oliver Lewis, head of Insights at Convosphere, will present the case study "Using audience insights to understand, engage and grow a fanbase" at Market Research Society's (MRS) virtual summit Data Analytics - Tools & Methodologies on 15 October.
This is the next in a series of events that Convosphere is conducting across sectors this autumn, which serves to showcase the company's pioneering expertise in global and multilingual social listening and consumer insights analysis, and how social intelligence can bring brands closer to local audiences.
Featuring contributions from several industry leaders, the virtual event is designed to improve delegates' data handling skills and offer inspiration and new ideas from industry live projects. It will show how advanced analytics can be used to engage stakeholders, identify relevant influencers, obtain a substantive measure of online opinion and predict and better understand consumer behaviours. Tickets can be purchased on Market Research Society’s website (link).
Using insights gained from a recent project for the Swiss Ice Hockey Federation (SIHF), Oliver Lewis will illustrate how Convosphere used a combination of thematic analysis, audience analysis and influencer networking to profile SIHF's core and potential audiences to develop the organisation's fanbase and provide further support to its commercial proposition, sponsor retention and acquisition.
"I’m delighted to attend MRS's virtual summit as a speaker to share our project insights. The session will inform delegates how to apply social data to build highly targeted audiences, commercialise them, uncover their concerns and create more engaging content," said Oliver Lewis.
About Convosphere Ltd
Convosphere provides expert multilingual social media analysis to agencies and enterprises to help them to understand their customers. Headquartered in London, UK, Convosphere has seven offices and a team of 150+ analysts around the world to ensure 24-hour coverage.
Serving clients in pharma, FMCG, entertainment and a range of other sectors, the company conducts social listening, multilingual social media monitoring and social media analytics for global projects across all social listening tools, social platforms, channels and geographies.
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