Businesses have been forced to evolve in the face of the Covid-19 pandemic. Credico (USA) LLC is pleased with the resilience demonstrated within the direct marketing industry. As face-to-face channels have been required to adapt and pause altogether in some markets, the enforced restrictions have pushed businesses to pivot and tailor services to ensure clients can be expertly accommodated in a Covid-secure manner.

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According to Statistica reporting figures for 2019, the global outsourcing market amounted to US $92.5 billion. Many Fortune 500 brands and non-profit organisations rely on outsourced direct marketing services to acquire customers and meet projected sales targets.

"For brands who have a distinct purpose, and people who rely on a message being delivered in a way that is not only heard but compels the prospect to act, there is no room to slow down customer acquisition processes. Credico has achieved great success in the pandemic through partnering clients with its extensive network of sales partners, who pivoted their face-to-face strategies to include digital marketing and telemarketing. We are proud to continue to support our clients throughout the pandemic," said a spokesperson for Credico.

Unemployment rates skyrocketed to 8.1 per cent in 2020, and CBO forecasts the unemployment rate could average 5.7 per cent in 2021. Worryingly, it forecast sthe unemployment rate to average 4.1 per cent from 2026 to 2031, above the 3.7 per cent it averaged in 2019. In the face of the coronavirus pandemic, Credico anticipates growth within the outsourcing sector as businesses look to leverage the true advantage of outsourcing business processes. By scaling back their internal workforces, reducing overheads, and instead guaranteeing ROI by drafting in the experts, they can increase scalability by streamlining processes and releasing revenue.

Credico is looking forward to seeing face-to-face sales forces returning. The global firm is confident that brands need that ground-level brand voice more than ever as the world embarks on its journey to a new normal. Credico urges businesses to explore opportunities to outsource business processes off the back of the pandemic to gain an advantage over their competition and maximise growth in 2021.

Get in touch with Credico to discuss outsourcing options for your brand.

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Contact Name:
Debbie Shaw
Financial Operations & Events Manager
Credico Marketing Ltd.
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Contact Phone:
0207 340 8695
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