Digital marketing expert launches podcast to demystify the industry
Rob Curtis, founder of South West digital marketing firm The Pursuit Agency, has launched his podcast, Marketing Unzipped. Aimed at educating business owners and marketers, it breaks down this overwhelming subject into practical insights and tips
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Rob Curtis, founder of South West digital marketing firm The Pursuit Agency, has officially launched his new podcast, Marketing Unzipped.
Aimed at educating and inspiring business owners, marketers, and anyone eager to understand the world of digital marketing, the podcast is set to break down the often overwhelming strategies into practical, actionable insights that deliver real results.
The first episode, ‘Start 2025 the Right Way! Defining Clear Goals for Your Digital Marketing Campaigns’, has now launched and sets the tone for the podcast. In it, Rob discusses the importance of goal-setting as the foundation for every successful marketing campaign, making it a perfect listen for anyone planning their 2025 strategy.
Reflecting on his career, Rob said: “I’ve been in this space for more than a decade, and marketing is a wild ride - some campaigns have skyrocketed beyond expectation, and others still make me sweat to this day.
“Marketing doesn’t have to be perfect, it just has to work, and that’s what I want people to take from Marketing Unzipped. Listeners can expect episodes that break down digital marketing, helping them zip it back together in a way that works for them.”
Some episodes will feature Rob offering honest insights, actionable strategies, and lessons learned from years of trial and error. Other episodes will feature guests - business owners, marketers, and thought leaders from various industries - who will share their successes, failures, and the hard-won lessons that have shaped their marketing journeys.
"I want listeners to walk away from every episode with actionable advice, fresh ideas, and the confidence to try something new in their business," Rob said.
The podcast is recorded in Rob’s state-of-the-art studio, based in Swindon, which he also makes available to hire. The studio is designed for anyone looking to create professional, standout content. It features a fully equipped video studio, a podcasting suite optimised for crisp, clear audio, and pro-grade cameras, microphones, lighting, and soundproofing.
Rob’s team provides on-site support to ensure every session runs smoothly, making it the perfect venue for business owners, content creators, and teams working on creative projects.
The Pursuit Agency helps businesses to become visible using a range of digital marketing tactics including SEO, pay per click and content marketing. To date clients include Helen Browning’s Organic, Avrion, Filestream, WeAnswer, Milroys, Aegina and more.
Marketing Unzipped is available on Spotify, Amazon Music, YouTube, and The Pursuit Agency website. New episodes are released every Thursday, offering listeners a mix of relatable, jargon-free marketing insights and inspiring stories from the trenches.
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