Evoque Network

As a graduate from the University of Southampton, Hayley planned to direct her career towards law, but after a year abroad pursued an entirely different path. Today, running a business that continues to survive and provide opportunities for others in the biggest global pandemic of the century, Hayley Hannaford answers our questions and shares key advice that can shape the mindsets of aspiring entrepreneurs to achieve the same success.

What motivates you to work hard every day?

  • My team. Having goals of your own is one thing, but you can't beat being able to make other people's goals become a reality. I am determined to achieve financial freedom and freedom of time at a young age. To achieve this, you cannot give less than 100 per cent every day.

What is your routine for running your days?

  • Planning your day the night before is critical for a successful day. Freeing your time for people, rather than giving people your free time is what makes you a world-class leader. Make every second count.

What practices lead you to success?

  • I believe that if you say something, you should do it. Talk big, and then you have no choice but to hold yourself accountable. Set daily goals that get you closer to where you want to be, whilst keeping your actions replaceable. Being systematic allows you to grow.

What have you learned about running a company?

  • I’ve learned that everything is in your control. There is a solution to every problem, and it's your job to find that solution. Never be afraid to take risks. I have learned that you must be the one to set the pace. A rising tide raises all ships - if something is lacking in your business, improve it first yourself, and naturally others will improve too.

How do you separate yourself from the crowd?

  • By not comparing myself to anyone who is on the same level. By striving to match the habits and standards of those at the top, those who have already achieved what you want to achieve, you separate yourself from the crowd. Not only does this push you to improve every day, but keeps you outside of your comfort zone - you should always be learning! Be the person who is "down for whatever", a "yes" person - take every opportunity!

How do you install the highest levels of quality in your team?

  • Be honest with them. It is important to understand that you are your team's coach and mentor before you are their friend. Through developing a strong relationship, you are able to gain trust and respect, meaning they will keep standards high. Having a universal goal as a team is critical too. It's easy to let yourself down but much harder to let the whole team down.

What advice would you offer a new entrepreneur?

  • Remember never to give up. If it was easy, everyone would do it. It's super important to take a step back, remember how far you've come, not just how far you have to go. As a new entrepreneur, you are still learning. Keep surrounding yourself with the best people, never stop learning, admit your weaknesses so that you can work on turning them into strengths. You can never stop being the best example. 
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Jamie Balcomb
Evoque Network
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