Fiona Scott Media Consultanccy

Tom Pom Organic, the frozen baby food brand, has announced plans to raise funds for FareShare, the UK's biggest charity fighting hunger and food waste, through membership of the 1% for the Planet.

Surrey-based Tom Pom Organic was founded by Kari Sharman after she had struggled to find suitable food for her second son, Tommy, known as Tom Pom. At nine months old, Tommy was diagnosed with food allergies, particularly to nuts (including peanuts), and dairy, as well as reactions to potato, chicken, and watermelon. At the time, there were no frozen baby or weaning foods on the market, which were healthy, nutritious, allergy-friendly, and that were minimally processed.

Initially, Kari made batches of foods for new parents in her community, then over the years, she realised that perhaps she could make her passion into a business. The brand officially launched in late 2020.

Kari said: "From the outset, sustainability has been important to us. I was brought up to not be wasteful and have carried that into my adult life. Tom Pom Organic brings together our passion for children's health and sustainability, which we carry through into all aspects of our growing business. Working with FareShare is a perfect match to help us continue this journey."

Tom Pom Organic is a member of 1% for the Planet, a global movement that inspires businesses and individuals to support environmental solutions. Businesses commit to giving 1 per cent of their gross sales each year to approved non-profit partners through a variety of giving strategies and donations.

"We are excited to focus our charitable work with FareShare by donating excess product, fund-raising and once restrictions allow, Andy and I will be hands-on in the warehouse to donate time and gain a greater understanding of how FareShare operates," said Kari. Donations and fundraising help to keep the FareShare delivery vans running, pays for PPE to keep volunteers safe, and helps to get more food to the frontline organisations supporting vulnerable people.

FareShare redistributes surplus food that would otherwise have gone to waste, to frontline charities and community groups. The figures are staggering. With approximately 8.4 million people in the UK struggling to afford to eat, more than two million tonnes of edible food is wasted by the food industry every year. That is the equivalent of 1.3 billion meals thrown away. FareShare supports 11,000 charities and provides the equivalent of two million meals a week to those who might not otherwise eat, two-thirds of whom are children and families.

FareShare's profile was raised last year when Manchester United and England Footballer Marcus Rashford partnered with the company to help raise awareness of child hunger in the UK. He helped launch and spearheads the Child Food Poverty Taskforce, a group of more than 15 organisations of which FareShare is a founding member.

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