The new website is mobile friendly, fast responding and features a huge range of Steeda parts available to the European market.
Originally founded in 1988, Steeda has since grown to be a world leader in Ford performance, offering the largest complete line of Ford performance parts and accessories in the world today. With over 30 years of experience, they are well known for excellent customer service and the high quality of their parts for performance vehicles, track-capable vehicles and vehicle modifications, including those for Ford Mustang, Ford Fiesta and Ford Focus.
To improve customer user experience, Steeda worked to create a new clean website design, with a much clearer and simpler structure. The site menu makes it easy for users to navigate their way around the site, whilst products can be filtered by vehicle, allowing for a more straightforward buying experience.
Trade and none-trade customers have been considered in the re-design of Steeda’s website. To ensure that prices are transparent for all customers, all prices are clearly displayed with and without VAT.
As well as providing an improved online-shopping experience, the new UK website also presents a simple way for users to find Steeda part dealers.
Robbie Kazandjian, director of Steeda UK said “For customers who would prefer to see our products for themselves before committing to a purchase, our new website provides easy to find details about products, how to videos, as well as information about authorised Steeda dealers in the UK.”
Another key feature of the re-designed website is the community section. With links to Steeda social media feeds, Steeda Guides and along with an events calendar and a drag board for customers to post their best lap times. A new “feature car” section will also allow Steeda customers to show off their own cars on the site. This addition to the website is designed to help strengthen the Steeda community and increase engagement across channels.
Robbie added “We are extremely happy with the new and improved UK Steeda website. All design decisions were made with the customer in mind, and we are pleased to provide a much more straightforward buying journey for all website users as well as lots of useful new features”.
“As well as developing the community aspect of our website, we have also introduced a loyalty points scheme, where customers can earn points for purchases against anything on our online store, ensuring the best user experience yet for our online customers.”
Further information on Steeda and their full range of Ford performance parts and accessories can be found by visiting steeda.co.uk.
- Contact Name:
- Robbie Kazandjian
- Contact Phone:
- 0330 0570550
- Company Website: