Napkin folding can make a huge contribution to the reputation of a restaurant.
After all, customers remember seeing table linen folded into elegant and elaborate designs such as swans, hearts and even traditional waiter outfits, and will not hesitate to recommend the venue to their friends.
At boutique linen specialist Richard Haworth, we fully appreciate the importance of artistry at the dining table.
We're big fans of Italian restaurant maestro Luigi Spotorno, for example, who has done more than most to take napkin folding to the next level.
Luigi has made napkin folds as a tribute to Prince Charles and Pavarotti, and been profiled on several TV programmes.
He has also worked for some of London's most exclusive banqueting houses during an remarkable career lasting over 20 years.
Indeed, as a tribute to this larger-than-life character, we have decided to give away a copy of Luigi's Language of Napkin Folding to every customer who spends more than £150 on our Signature table linen range for a limited time only.
Luigi's Language of Napkin Folding is the definitive reference manual for anyone interested in creating striking designs at the table.
It features step-by-step pictorial guide to more than 80 napkin folds, so you're sure to find something to fit every social situation.
In the introduction, Luigi explains why napkin folding makes such a difference to an establishment.
"Good food is enhanced and the atmosphere set by a well dressed table," he wrote.
"A waiter who has half a dozen folds up his sleeve can influence the image of his establishment; a restaurateur can create a fresh look and mood for the establishment by changing the colour and style of the table linen."
Luigi's Language of Napkin Folding costs £11.99 (RRP) but you can get your hands on a free copy when you spend over £150 on Signature table linen at Richard Haworth.
There is a limit of one book per order, and the offer is only available while stocks last so make sure you don't leave it too late.