the blueballroom

Launching with an inaugural event at RADA, London on 30th April, thefuturestory will offer insights to delegates, as well as the chance to thrash out a burning business issue with leading thinkers on particular subjects during high value consultancy sessions. This approach will allow those attending to leave with the beginning of their business’s future story – not just more information.

Sheila Parry, MD of theblueballroom describes what led her to create thefuturestory: "The landscape for business shifts every day. Creating a path through this minefield of change, guiding hundreds if not thousands of people behind a vision, forecasting and reforecasting changing customer needs, establishing a voice in a crowded media landscape, maintaining a focus on delivery and yet planning for a challenging future ...

You have to ask - how are industry leaders coping with the multiple insights and the constantly growing volume of data? And, most importantly, how can any of them ever work out what to do about it? This is where thefuturestory comes in, which we hope will help.”

Olivia Solon, tech trends commentator, will set the ball rolling with an inspiring overview of where we are now and what we will see in the years ahead.

Jacqui Taylor, advisor to the cabinet office on Big Data, will run a session with delegates on getting to grips with this hot topic.

Euan Semple, expert in employee collaboration for innovation, will work with delegates on how they can improve their success by encouraging new ways of working.

Guy Stephens, latterly of Cap Gemini (Burberry fame) and now at IBM will look at what it takes to make your business truly social.

Christina Fee (BBC, Easyjet, now consultant to eBay) will help delegates understand how, if they tap into the way women work, they can gain a competitive advantage. 

Delegates can find out more at or by following #thefuturestory.


Further information: Rebecca Pain, 01252 899950

About theblueballroom:

Doing business in the 21st century requires specialist skills and experience across internal and external communications.

Recognising the growing need for an integrated approach to communication, internal communications agency theblueballroom and its sister pr company thebluedoor worked more and more closely together over a five-year period, helping businesses to increase their profile through media relations and pr, their productivity through employee engagement, their all round success.

Founded in 2001, Surrey-based agency theblueballroom has an outstanding track record across all aspects of internal communications, from strategy to solution, print media to bespoke digital networks, live events to video.

thebluedoor, a pr consultancy established in 2008, provided a comprehensive range of public relations services, and is widely recognised for its leading use of social media, its track record in business to business pr, and online public relations.

In 2012 we took the decision to bring all of this specialist know-how together more formally.

We now offer a comprehensive service that addresses every aspect of communication… inside, outside, or across your business.

To find out more about how theblueballroom can help you, give our team a call on 01252 899950. Alternatively, drop us an e-mail:

About thefuturestory:

Everywhere we look, we find commentary on the major trends that are affecting the world of business. Globalisation, accessible technology, customer choice, employee values, age and gender balance and social media are just some of the issues that are shaping future society. At the same time, relationships with customers, employees and influential stakeholders are not only changing rapidly but they are becoming increasingly inter-connected.

At thefuturestory – Today we will share our thinking, specifically on how these trends are shaping the way businesses work and how they communicate with the people who matter, inside and outside their organisation.

We will navigate you through some of the communications challenges – and help you write your own future story.

Join us in London to hear a scene setting keynote from Wired’s Olivia Solon, and then participate in an in-depth workshop with one of our guest speakers to help you find genuine answers, decide next steps, and write your business’s future story. We will close with a panel discussion with all of our fantastic speakers, and of course there will be a chance to network.

The event is produced in association with RLC Productions

Tuesday 30th April, RADA London (Malet Street entrance), 8.30am-1pm

Directions to RADA (Please use entrance D on the Map)

This event is the beginning of thefuturestory created by theblueballroom, a platform to share our knowledge and experience and work out what to do about future trends. We’ve written our story, let us help you write yours.

Running order:

Tuesday 30th April, RADA, Malet Street, London

      8.30 – Arrivals and refreshments

      9.00 – Introduction from Sheila Parry, MD of theblueballroom

      9.15 – Keynote: Olivia Solon, Wired magazine

      9.45 – Q&A

      10.00 – Introductions to the panel

      10.20 – Coffee, transfer to workshop rooms

      10.40 – Workshops begin

      12.00 – Panel summary / feedback session / Q&A

      12.30 – Closing remarks / general discussion / networking

      1.00 – Close

Contact Name:
Rebecca Pain
business development manager
the blueballroom
Contact Email:
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Contact Phone:
01252 899 950
Company Website: