Shepherd PR

Hubaco Ltd - the UK company behind some of the world’s best known premium outdoor brands - has appointed Richard Brand as Group Sales Director.

Richard will lead sales activities for Hubaco’s brands including the world-renowned tent and rucksack company Terra Nova, the camping brand Wild Country, the high performance Extremities® range of head, hand and foot protection and the children’s outdoor gear retailer, Little Terra.

Previously Sales Director with Samurai Sportswear, Richard has a successful track record in sales encompassing the outdoor, technical clothing and footwear sectors.

At Hubaco, his role will include focusing on expanding sales, and the development of initiatives to increase market share.

Andy Utting, Managing Director of Hubaco Ltd, which has its headquarters in Alfreton, Derbyshire, said: "Richard brings a wealth of board level experience to the role.

"This is a new position within our company and one which reflects our desire to grow the business.

"There are a number of opportunities for expansion and the synergies among our brands offer considerable scope for development." 

Richard said: "I am delighted to join Hubaco. The business has well-recognised, respected brands and there is considerable scope to extend their sales across the UK, Europe and the rest of the world."




Notes To Editors

About Hubaco’s brands;


Terra Nova has a long heritage and has been producing some of the world’s best outdoor gear for over 20 years. Terra Nova products are tried and tested in both the company own labs and in the most extreme environments across the planet. Terra Nova’s ‘Best in Class’ design ethos drives an ambition to utilise and develop some of the best parts and materials available, resulting in award winning products that are used by people who push them to the limits. Terra Nova’s tents hold multiple Guinness World Records, and the company is considered to be the brand of choice for most outdoor professionals across the world.


Wild Country camping products from Terra Nova Equipment are designed for customers seeking the perfect combination of reliability, simplicity of use and great value. Taking some of the design and quality standards from the Terra Nova range, Wild Country products offer the perfect balance between affordability and quality. Used by everyone from the serious outdoor enthusiasts, to novice and family campers, Wild Country products allow anyone to escape and enjoy the great outdoors.


Extremities® is a long established brand of superior outdoor products for head, hand and foot protection. The products are designed and tested by the same team that designs the award winning Terra Nova range. Extremities® continue to create innovative designs using technical fabrics from the likes of Gore-Tex®, Polartec® and Primaloft®, to evolve performance products for our Mountain, Trekking, Active and Urban ranges. From lightweight, packable, headwear, to professional mountaineering gloves, there’s a piece of kit for every outdoor enthusiast in the Extremities® range.


Little Terra is a children’s retailer with a strong online presence – which specialises in high-quality clothing and products that support the lifestyle of active young people and their parents.

The company stocks the acclaimed Vaude and Bush Baby child carriers, along with other brands including the UV sunsuits Radicool 100+ Skins, Jack Wolfskin and Sprayway.

For more information please contact:

Carolyn Budding at Hubaco Ltd on 01773 837382 / 07714 099772 or

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Jane Shepherd
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