Inclusive food brand, Creative Nature, expands into Ireland

Creative Nature, a leading top 14 allergen-free food brand, has expanded into SuperValu in Ireland.

Founded in 2012, Creative Nature has gone from strength to strength with their top 14 allergen free challenger brand founded by Julianne Ponan MBE who is also well known as an advocate for those living with allergies or food intolerance. Julianne has severe allergies herself and is at constant risk of anaphylaxis.

Recently the team collaborated with SuperValu in Ireland, where their range of baking mixes are now available across the country.

Julianne said: “When we got this confirmed I had to pinch myself – our baking mixes available across the SuperValu estate. Wow.

“Behind this milestone is a journey of struggle, setbacks, and sheer determination from a small business such as Creative Nature. Running a business is like an iceberg – you see the success, but beneath it is a battle.”

Julianne and her team manged to secure an expanding deal with SuperValu, where Creative Nature’s baking mix range is initially stocked in select stores and then will be distributed into their entire estate.

“I honestly wanted to pull my hair out and I think the rest of the team did too! We are so proud to stock our variety of mixes: Brownie Mix, Chocolate Cake, Pancake & Waffle, Sticky Toffee Pudding, Banana Bread, and Carrot Cake products in Ireland’s SuperValu stores. I can’t wait to hear what people think of them, we can be found in the home baking aisle!”

With a vision to create safe, delicious food that people with food allergies can enjoy, Creative Nature has been at the forefront of the free-from food movement. Their range of snacks and treats are designed to be not only allergen-free but also tasty and inclusive, ensuring that people with food restrictions never have to compromise on flavour or variety.

Now, Ireland’s residents can access Creative Nature’s products hassle free with their products appearing across the SuperValu estate.

• Image shows Julianne Ponan MBE, CEO of Creative Nature with Matt Chipperfield , business development manager and Matt Ford, operations director in SuperValu with the baking mixes