London-based firm Inspire 212 have shared the tactics used by the Kardashians that any entrepreneur or business can implement. Known for their on-screen escapades revealed on one of the most successful reality TV shows in television history; the Kardashian family is probably one of the most well know families today.
Inspire 212: About the firm
At the head of the Kardashian empire is the self-proclaimed ‘momager’, Kris Jenner. She has masterminded the meteoric careers of her six children, Kourtney, Kim, Khloe, Rob, Kendall, and Kylie. Love them or loathe them, the Kardashian brand has a tremendous power to influence and the tactics they have used has allowed them to create an iconic brand that doesn’t seem to be losing any momentum. They currently have a net worth of 100 million US dollars.
The Kardashians are strategic in the way that they maintain the interest of their audience by feeding publications with stories that can then be shared through all media platforms. The considerable influence of the family has resulted in them successfully establishing the Kardashian name as a world-renowned brand. The tactics used are simple, but powerful and can be implemented by any entrepreneur or business.
The first tactic used by the Kardashian family is that they continually publish a substantial amount of content on different media outlets. The Kardashians boast a loyal following who are excited about the next piece of material they release whether this is through a new TV episode, Instagram story, Snapchat or interview. The value of the Kardashians is entertainment and they deliver what they promise.
The Kardashians are experts in brand building and ensure they brand whatever it is they are doing. This constant branding results in people buying into the family and what they represent. They have made their brand instantly recognisable and there is no misunderstanding of what it stands for.
As with any brand it is important that they can demonstrate its value and this is what the Kardashians do very well. Their value is continuously shown through the content they share, people they associate with and the activities they do.
To summarise, Inspire 212 state that the lessons that any business or entrepreneur can learn from the Kardashian family are to 1. Constantly push content through different media outlets, 2. Use branding so that people recognise the brand and what it represents and 3. Remember that actions and interactions will enhance the perception of their value.
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- Jenna Hadden
- Managing Director
- Inspire 212
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