Klozers blog was a finalist in the Top Company Sales and Marketing Company Blog, and the only UK company represented in this category of the prestigious sales industry awards.

Created in January 2020, Klozers wanted to use the blog to demonstrate best practice in inbound and outbound selling.

Founder Iain Swanston explained: "When the lockdowns started in March 2020 we lost all of our order book, as we were like every other traditional training company in that our training was all delivered face to face. We regrouped and introduced online learning, but we also doubled down on our blog, as we knew it could help with lead generation."

With an average Google page rank of 16.4, the blog has over 120 articles listed on page one of Google. These articles have helped the company grow through the lockdown period, with new inquiries generated from the blog accounting for over 30 per cent of revenue in 2021.

The blog has helped raise brand awareness for Klozers abroad, helping to secure new clients in the US, Eastern Europe and the Far East.

Klozers founder Iain Swanston was delighted with the award and commented: "As a company we have put a lot of effort into both the strategy, and the blog content itself, so it's great to see the results in terms of real sales orders and the recognition from the Top Sales Awards body. As the only UK company in the finals for this category we had stiff competition from some of the US and world's best sales and marketing experts, so I'm really proud of what our team has achieved."

As a company, Klozers works with small to mid-market organisations to help them compete with the giants and large brands in their industry and win. Klozers has a full compliment of B2B sales training and coaching courses available online and specialises in helping organisations maximise their inbound and outbound sales capabilities.

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Iain Swanston
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