Fiona Scott Media Consultanccy

Job seeker James Pemblington is literally on the road with his job search after winning a competition run by fast-growing UK job board Zoek and Dragons' Den entrepreneur Ed Hollands of DrivenMedia. 

His image and giant CV will now be seen by at least 100,000 people travelling up and down the UK's road network on the back of a huge lorry until he finds a new job!

James, who lives near Nottingham, was made redundant in July from his job of five years as a technical project manager at a theme park. He said: "The corporate events industry has been hit hard during the pandemic. Looking for a new role in the current climate is hard, so to have this extra exposure to potential employers is massive! I feel so lucky and grateful to Zoek and DrivenMedia. Getting back to full time work to support my wife and two young sons means everything to me."

Zoek, which specialises in connecting job seekers to employers, joined forces with Driven Media to create the opportunity. Both were aware of the impact a competition such as this could make on somebody who has been out of work for a long period.

Diana Campbell, Zoek's managing director said: "Having seen how powerful lorry advertising has been for our Zoek brand awareness campaign, we are thrilled to offer this opportunity to a resourceful job-seeker like James. This type of advertising will help James stand out even more and give him an even better chance of securing a new job."

Ed Hollands of Driven Media added: "I have this platform and I felt if I could support one person who has lost their job through no fault of their own, simply because of this difficult time, then it would be worth the investment. My client, Zoek, which has supported my own business for more than a year, agreed with me, so we launched this competition to find a candidate who wanted to ‘go big’ with their CV."

Ed continued: "James stood out from almost 200 other job-seekers, because he had a really positive outlook and we thought that he was being really innovative in his attempts to find work. Who on earth thinks of having an edible CV?"

James' CV consisted of a chocolate brownie with a QR code on it. When a potential employer scans the QR code, they are taken to a website showing his CV and a video about him, his interests and projects. James said: "When I saw the Zoek / Driven Media competition, it seemed to me like the logical next step to go from an edible CV to a giant CV on the back of a lorry!"

It is estimated the mobile CV billboard featuring Zoek's brand and with James' face and CV on it will travel for 30 hours per week, covering around 1,200 miles and be seen by around 100,000 pairs of eyes!

* Image shows James Pemblington alongside his giant CV, with Hannah Scragg (head of marketing) at Zoek. The picture was taken by Junction 16 Aerial Media Ltd.

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