Tommy Kearns, CEO and co-founder of Xtremepush, said the business is delighted to have completed the strategic acquisition.
"Working with Alchemetrics represents a significant step forward for Xtremepush, hugely expanding the range of services we can provide clients. From a capabilities perspective, it makes perfect sense, rounding out the data and decisioning aspects of our platform. The expertise that Alchemetrics brings to the table in this regard is unrivalled. Its team has been at the cutting-edge of innovative customer data solutions for more than 20 years."
Alchemetrics will continue to operate from its UK base, working also with its team of developers in Vilnius, Lithuania, one of Europe's most innovative tech hubs. The business specialises in building and managing bespoke customer data platforms for globally recognised enterprises. This highly-prized capability will now be available as part of the overall Xtremepush platform, as well as being offered as a standalone product.
CEO of Alchemetrics, Dave Gurney, said both companies share a passion for customer-centric service, favouring a partner-approach to doing business.
"From our earliest meetings, it was obvious the two companies were aligned and complemented one another. Our long-standing partnership, and shared clients, made this a natural move and will allow us to quickly integrate our services and products at pace.
"We are delighted to be joining one of the world’s most ambitious and dynamic technology vendors. I believe that together we can achieve something special, and, importantly, deliver phenomenal value and ROI for our customers."
Both companies already share a number of high-profile clients including McDonalds, Benugo, William Grant & Sons, Puttshack and ICSA (UK governance institute). Since the acquisition earlier this month, Xtremepush has already won a significant new client in A.F.C Wimbledon.
The new alliance sees Xtremepush increase its workforce to 70, with that figure set to rise in the coming months. All existing Alchemetrics staff will be retained in the business move.
Xtremepush is continually adding to its service offering and Tommy Kearns says the Irish-owned tech firm is following an exciting product roadmap.
"Our aim has always been to offer a single, unified platform for understanding, engagement and decisioning. By bringing a company of Alchemetrics' calibre into the fold, we now have a comprehensive tech stack that few, if any, of our rivals can match."
The acquisition enables Xtremepush to bolster its customer engagement, personalisation and data platform in key areas. It is particularly beneficial in cross-channel customer identification and next-best-action decisioning, two integral components of a next-generation engagement platform.
The firm's modular platform allows brands reach new customers and communicate more effectively with existing ones through automated, real-time and relevant messaging. It offers rich engagement capabilities across email, SMS, mobile app, website, social messengers and AI chatbots.
The new business alliance will also prove invaluable to clients from a compliance point-of-view. Under the EU’s GDPR (and similar data-privacy legislation elsewhere), brands are obliged to provide customers with complete visibility of, and access to, their data. Without a solution such as that offered by Xtremepush, this is a difficult task fraught with potential security risks.
From its Irish headquarters, Xtremepush services a global portfolio of brands across multiple verticals including retail banking, ecommerce, travel and transport, publishing and media, and sports betting and gaming. The company has offices in the UK, North America and throughout Central and Eastern Europe, with plans to further increase its footprint over the coming years.
Formed in 2014 by Tommy Kearns and CTO, Dr. Kevin Collins, Xtremepush has enjoyed 100 per cent year-on-year growth practically ever since.
Global acquisition targets have complemented Xtremepush client service since the successful 2018 acquisition of Emailcenter, the UK email service provider.
The company has steadily collected accolades and garnered industry-recognition too. In July 2019, it was recommended in Gartner’s Magic Quadrant for Mobile Marketing Platforms, an unprecedented achievement for a relatively young and non-VC backed company.
Xtremepush is a world-leading customer engagement, personalisation and data platform. It is purpose-built for delivering mobile-first, multichannel customer experiences.
The company's offering enables brands to acquire new customers and communicate more effectively with existing ones through automated, real-time and relevant messaging. It works with a global portfolio of clients including Bank of Ireland, AIB, Wirecard, Dublin Airport (daa), Big Bus Tours, RTE, Wowcher, LiveScore, Oddschecker, Paddy Power Betfair and many more.
The company is one of very few globally to own its entire technology, end-to-end, supporting a singular customer view as the business continues to develop 'one platform' to serve all marketing needs. The deep data capabilities Xtremepush now offers ensures the business is seen as a go-to multichannel marketing hub for enterprise brands.
The company employs 75 people across Xtremepush operations in Ireland, the UK, the US, Ukraine, Lithuania, Turkey, Poland, the Czech Republic and Romania.
A multi-award-winning global specialist in marketing technology, Alchemetrics has more than 20 years' experience delivering data, insight engagement and loyalty solutions for enterprise brands. Through the deployment of cutting-edge open customer lifecycle management tools, it provides brands with bespoke customer data platforms that connect businesses to individual customers and help marketing teams unlock the insights and value promised by modern 1:1 customer engagement.
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