Partner Events Limited
The new Mobile Innovations Awards were created to pay tribute to those pushing the boundaries of what is possible using a mobile device. They honoured the achievements that are driving businesses and commercial value, which resulted in an interesting mix of existing well known names and entirely new ones.

"With hilarious comedian Patrick Monahan getting a hug with every single winner, the awards had a fantastic party spirit which made it great fun for everyone," said Annich McIntosh, director of The Mobile Innovations Awards, who was proudly wearing a Google Glass to make her welcome speech. "The list of finalists was truly outstanding, and the judges had a tough job deciding the winners. We were delighted with the first event. There were some very worthy winners, and a lot of networking was going on."

Kelley Knutson, vice president, international services for TSYS, the awards prime sponsor paid tribute to the finalists by commenting: "Tonight’s finalists are among the brightest examples of next-generation innovators across the market … they’ve moved beyond the 'norm' and have been expanding boundaries with their spirit of creativity, risk taking and high customer touch. This type of innovative thinking has led to some of the world’s greatest technology, and consumer proposition breakthroughs, that have enhanced how we live, and work, every day.”

Matthew Davies, co-director of the Awards, found the process of discovery when reading through entries "entirely exhilarating. Some great work suddenly revealed itself from unexpected companies and concepts." He believes that the new Awards now occupy the innovation space for mobile and will see up to a threefold increase in entries for 2015"

The full list of winners:

Best Integration of Mobile in an OmniChannel Strategy
De Beers and SOMO – For You, Forever

Best Use of Gamification on Mobile
Dansk Supermarked and MEC Global – The Big Christmas Game

Best Use of Mobile within a CRM Strategy
Mobile by Sainsbury’s and IMImobile – Nectar Card Integration

Best Use of Coupons and/or Vouchers via a Mobile Device
i-movo – Secure Digital Voucher

Best Use of Creative on Mobile
Shop Direct and SOMO –

Best Use of Mobile for Customer Loyalty
Azbuka Vkusa and IceMobile – Bright Stamps

Best Mobile Wallet

Best Mobile mPOS Solution

Best Use of Mobile for P2P Payments
Barclays – Pingit

Most Innovative App for Payments
Jumio – Netswipe

Best Management of Mobile Security Issues
Arxan Technologies

Best Use of an App to Collect Data and Information
Top Image Systems – MobiFLOW

Most Innovative App for Entertainment
Universal Music with BBH and IMImobile – The Kleek: Bringing Music to Mobile Africa

Most Innovative App for Loyalty
Baltic Miles – Burn the Miles

Innovation in Mobile by a Retailer
MUDO and Shopamani with Paythru – Mobile Checkout

Best Integration of Mobile into a Payments Infrastructure
EE – Cash on Tap

Most Innovative Use of M2M Technology Using Mobile
Ericsson – Connected Vehicle Cloud

Best Use of Mobile for Customer Service
O2 and IMImobile – #TweetServe

Rising Star Award
Apps for Good

Judges’ Award
Movitel – Mobile strategy in Mozambique

Mobile Innovations Magazine Award
bluesource – mobile-pocket

Category sponsors for the event are Paythru and Monetise Create.

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Helen Burgin
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