London Fashion Week is apparently encouraging Britons around the UK to bag bargains on the latest designer gear, according to site statistics released by the UK’s largest discount website, which has reported that searches for discounts on designer and high street clothing brands were up by 211% in one weekend alone.

The site statistics were released by www.MyVoucherCodes.co.uk after the site noticed an increase in the number of users searching for fashion related discounts over the weekend, witnessing an increase of 211% when compared to the weekend average of the past 12 months. The team at MyVoucherCodes.co.uk therefore decided to take a look into site statistics from the past two weeks to see how the searches compared and if London Fashion Week has influenced the increase of fashion related searches.

According to the statistics, searches for designer fashions and related retailers were up by 211% this past weekend; when compared to the weekend average throughout the past 12 months. The site also noticed a marked increase in the number of discount searches made on-site for luxury brands, with searches for ‘Mulberry’ and ‘Chanel’ increasing by 176% and 112% respectively.

The top 5 most commonly searched-for fashion high street retailers on-site over the past weekend were as follows:

1.       Boden

2.       Debenhams

3.       Missguided

4.       John Lewis

5.       Urban Outfitters

Searches related to high street fashion brands on the MyVoucherCodes.co.uk site outweighed those made for discounts on children’s items, such as toys and furniture, with nearly twice as many searches related to fashion as those related to deals for children’s products.

Mark Pearson, Chairman of MyVoucherCodes.co.uk, commented on the statistics:

"As London Fashion Week started over the weekend, it was interesting to see how many Brits searched online for the latest designer and high street deals. MyVoucherCodes.co.uk saw a massive increase over the weekend for fashion related searches, topping the past year’s average weekend searches by a mile. Obviously, as Brits have saved and paid over bills during January, they are more interested in finding and purchasing fashion items that will take them into the spring and summer of 2013. With a consumer spike like this one, retailers will be having a great season in terms of sales and turnover."

ENDS

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Shannon Haigh
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