Can Magento can shine as a private company?

Mark Lavelle is the CEO of the new Magento Commerce. He felt that the new company was in a “unique situation,” and that Magento was often overlooked in the much larger eBay. Talking about Magento’s experience in eBay, Lavelle said “It was like putting a bushel basket over a candle–it was dimmed within eBay; outside of eBay, Magento can shine.

Called eBay Enterprise within eBay the Company had revenues of $1.24 billion in 2014 (a 6% annual increase). Moving forward, Magento is expected to focus on eCommerce sites with revenues of between $25 and $100 million per annum, but is this good news or bad for Magento’s existing users. David Bryan, Managing Director at Birmingham-based open source agency, said “Magento is a fantastic piece of open source software and the sale by eBay came as a surprise to us here at Opace. This could be good news or bad depending on roadmap and strategy planned for Magento as a private company. The Magento community has been very much looking forward to the official release of Magento 2.0 and I very much doubt anything will change in this respect. An injection of investment, both in terms of funds and resource to grow Magento, has to be a positive thing. My only fear is that the long-term vision for Magento may bring most benefit to larger retailers that sit within the $25 and $100 million per annum revenue bracket and not the smaller retailers out there that use Magento Community Edition.”

Magento acquired by Permira Funds

Magento have been acquired by Permira Funds (formerly known as Schroder Ventures Europe). Permira are a leading private equity group who will be providing the much needed finance to fuel Magento’s growth plans. Permira are a global investment firm, investing in Companies with ambitious growth plans and have specialism and experience with technology Companies. Phil Guinand the Principal at Permira announcing the deal said "We are excited to support Mark and his outstanding team as they build on Magento's product leadership and rich ecosystem."

Guinand went on to say “Given the Permira funds' experience backing some of the world's leading brands and retailers, we know first-hand how Magento provides these companies with distinct advantages over their competitors in terms of owning the customer experience, future-proofing their business by leveraging the power of an open architecture, and achieving superior ROI from their omnichannel investments. As the importance of the digital commerce experience expands over the next decade we believe Magento will continue to be the partner of choice for the world's leading brands and retailers."

A snapshot of Magento

Magento is an open source eCommerce system, which was first published by then owners Varien in March 2008. By June 2011 eBay had bought all shares of Magento and were the sole owners and have been until this latest deal with Permira.

As of May 2015 Magento powered 29.8% of all eCommerce systems according to Aheadworks survey of the leading thirty eCommerce system providers.

Implemented in over 240,000 sites Magento is an increasingly popular product, especially with larger eCommerce sites and is popular amongst the Internet Retailer Top 1000 (with sites like Toys “R” Us, Mothercare and Rosetta Stone. With an active community of open source developers and the support of solution and technology specialists like Opace, Magento is well-placed to deliver their ambitious growth plans moving into 2016.

For more information about the new Magento and how this eCommerce platform can help your Company, please visit http://www.opace.co.uk.


Contact information

Telephone: 0845 017 7661

Email: info@opace.co.uk

Address: Opace

Longbridge Technology Park


West Midlands

B31 2TS

Image Credits: British Vogue

Contact Name:
David Bryan
Managing Director
Contact Email:
click to reveal e-mail
Contact Phone:
0845 017 7661
Company Website: