In a true beauty first, one small business based in Brighton, East Sussex has pushed the boundaries of modern day male grooming to previously unthinkable limits by launching the market’s first lipstick for men.

Available in twelve subtly enhancing shades, MMUK’s Liquid Velvet Matte Lipstick has been designed to look completely natural and shimmer-free. The style of the product itself is extremely masculine and its features include a long-lasting formula that’s very easy to apply. The lipstick is now available online for £18.00 in the UK.

‘Modern men are trying every trick in the book to help put their best face forward and are becoming much more open to trying new cosmetic products.’ MMUK MAN group president Alex Dalley said. ‘Wearing lipstick is just a natural evolution of modern day male grooming,’ he added.

Youtube beauty sensation Nate Robert has his say:

‘Whilst a decade ago, a facial moisturiser and wash would have made an acceptable grooming routine. Nowadays, it’s not unusual for guys to have the likes of eye cream, concealer, foundation and even beard filler at their disposal. It’s incredibly exciting for the industry that the first male lipstick has now launched and my guess is that it won’t be the last’.

The brand also looks set to continue to cause a stir on the world’s main beauty stage, after already amassing huge pre-orders from China and Korea totalling £103,000. The breakdown of social barriers towards men’s personal care are combining with selfie and Instagram influencer trends, which are now entwined into the cultural tapestry of 18-30 year olds and giving male brands like MMUK skyrocketing success.


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