Over the past decade the men’s beauty market has exploded, rising from a non-entity to a multi-million pound industry. There has also been a recent spike in the number of products that men are including in their quickly-evolving routines. A recent study by GQ magazine revealed that a staggering 53% of men between the ages of 16 and 24 have added a new product to their beauty regime in the past six months.
There is one product in particular that appears to be stealing the show - MMUK MAN’s BB Cream. This multi-action blemish balm (BB) has seen a sales increase of 63% this year, compared to 2017 and also picked up a gong at last month’s prestigious Pure Beauty Awards, held at the Savoy in London.
‘Aside from being absolutely delighted with our award, it’s also fantastic that men’s makeup as a beauty category, is slowly but surely emerging within a booming male grooming market’ MMUK MAN founder Alex Dalley said. ‘I believe the rise in the popularity of our BB Cream is down to more men being interested in cosmetic products, but keen to wear something that is totally undetectable and easy to apply,’ he added.
A winner in Pure Beauty’s newly formed ‘Best New Men’s Makeup Category,’ it’s a great coup for the brand who launched back in 2011.
Recording sales of £62,000 in their first year of trading, it was an impressive return for the small start-up based in Brighton. With sales in 2019 expected to topple £2million, makeup for men is a segment of the buzzing men’s grooming market that looks certain to be sticking around.
This multi-functional cream ads a hint of healthy colour to men’s complexions, whilst correcting any inconsistencies in skin tone in the process. With anti-redness and anti-ageing benefits too, it’s easy to see why sales of this bathroom warrior have rocketed to over 17,000 units this year alone, despite it’s above average market price of £30.00. With the average female BB cream costing just £11.00, it shows a clear intent for cosmetically hungry gentlemen to pay more, in order to put their best face forward.
Youtube sensation Nathan Wheeler, who runs his own channel dedicated to male beauty had this to say. ‘I’m not at all surprised with the huge popularity of MMUK MAN’s BB Cream. I use it every single day and it’s one of my go-to products. I believe it’s incredibly popular because every guy, regardless of his experience with makeup for men can get to grips with it. The modern man lives a busy and hectic lifestyle and if there’s one product he can apply to quickly correct and protect his skin, it’s undoubtedly this blemish balm.’
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