In a true beauty first, British-based makeup for men brand MMUK last night unveiled their brand new men’s foundation stick. With an estimated 30% of men expected to dabble in makeup by the end of 2020, this product is the latest in an increasingly bustling market.

This men’s foundation stick arrives in 10 true-match shades, perfect for every modern man’s skin tone, type and texture. Its main features include a long-lasting formula that has been designed to look extremely subtle and undetectable when worn, as well as a creamy lightweight texture that evens out skin tone and creates a flawless look.

‘With more and more men looking to create a natural makeup, no makeup look, we have developed this product to effortlessly meet their needs. MMUK MAN Founder Alex Dalley said. ‘The increasing number of men who are buying cosmetics are looking for quick and fuss-free products and we’re confident that this stick ticks both of those boxes too,’ he added.

MMUK MAN’s Foundation Stick will be available online in the U.K from Friday 18th October and will launch at all of their international retailers by November 30th.


Notes to editors

  1. Alex Dalley, who is registered blind, spent the majority of his teenage years afraid to leave his family home due to suffering from acne.
  2. He created the MMUK MAN brand in 2011, after using his mother’s makeup products to cover his teenage acne for over two years.
  3. After leaving University, he created a makeup brand specifically for men, which is now distributed in 15 countries and has offices in Canada, New Zealand, Romania, Czech Republic, Poland, Hong Kong and China.
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