Breaking all the "rules", a new audio released showcases professional vocal coach and founder of Vocaltrademark, Fergus McClelland, talking to CEO of online marketing agency Weboptimiser and GKIC London leader, David White, as they discuss the two key factors every business should have in place before even thinking about marketing their services/products.
The conversation puts a focus on Finance and Operations, two elements that company owners should be thinking about first, and how getting those in check will make everything else fall into place.
As seen in the popular BBC TV series Dragon’s Den, many entrepreneurs seeking investment come unprepared and appear to stumble upon questions relating to these two factors, hence many fail to win over the dragons who, quite rightly, decline to invest. It takes thorough preparation in having the finance to cover the overheads of the business while also being able to deliver a good product that’s in demand. A challenging situation for any entrepreneur to face, but one this interview seeks to address.
Other points considered in the conversation include 1: Life time customer value and 2: Cost of acquisition, and how the better one gets a grip on them the better they can scale their business.
The discussion closes with a concept on how marketing can really be seen as a financial transaction, as the more one both understands and spend on effective marketing the more one should get out of it.
The insightful discussion is aimed especially at entrepreneurs although even established business owners can benefit. Readers can click here to listen to the audio.
Notes to editors
About David White
CEO of Digital Marketing Agency Weboptimiser, generating sales results for partners is what David White has pioneered for nearly 20 years, since he first started out. Weboptimiser employs various new and creative strategies to help boost their client’s positions in search engine rankings, therefore increasing their exposure to the market.
"As a GKIC Master Business Advisor, he’s equipped with an arsenal of tools that any small business owner can pick up and run with to start producing big time, bottom line results. This is exactly the kind of advice I needed when I started my career… but nobody who really knew what was going on was willing to share. If you’re a business owner and you want real improvement in your business then I highly suggest you listen to what David has to say." Dan Kennedy