Students from Fitzmaurice School in Bradford-on-Avon helped teams from Cotton Bag Co and digital marketing agency, Varn, to decorate the bag which measured at 22.5m wide by 14.6m high. This was 11.6m longer than the previous record and 6.1m wider.

Cotton Bag Co produce eco bags, supplying a whole range of businesses across the UK with an alternative to single-use plastic bags. Not only did they want to show their customers what is possible, but they also wanted to take part in Plastic Free July and encourage people to use more eco bags that are made from plant-based materials or paper.

Managing director Jon Marling explained “we make every effort to figure out how we can support sustainable solutions using environmentally friendly materials that are easy to reuse and recycle such as jute, cotton, or paper… It has been a really fun project and we are proud to have accomplished it with help from Varn and the school children at the Fitzmaurice primary school".

The head mistress of the school added, “Fitzmaurice was delighted to be asked to help with achieving this world record. It has enriched our curriculum and provided the children with a memory they will never forget. The children were so excited to see the bag being lifted – I think we were all blown away with the size of it”.

This record follows a previous record that was obtained by sister company Paper Bag Co 2015, which saw them create the World’s Largest Paper Bag.

The massive hessian-style bag was lifted by a crane to ensure the bag could be displayed for the children and visitors to see.

Over the coming weeks, the bag will be cut up into smaller squares and given to the children so that they can make their own smaller bag or pencil case from the material.

For more information on the World Record attempt, head to the Cotton Bag Co website.

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Tilly Haines
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