Established in 2001, immediately became an indispensable resource for expats moving to and living in the UAE. With 37 million page views and 3.4 million unique visitors in 2013, it is far and away the largest female-focused, English language website in the Middle East.

Having expanded on an international scale, plans are now afoot for the website to launch in six new countries in 2014. Caliber, an international digital marketing agency, will provide search engine optimisation (SEO), content marketing and technical consultancy services to help achieve its ambitious goals.

Caliber has offices in Edinburgh and London plus a newly opened operation in Dubai; the award-winning agency that specializes in SEO and content marketing, has worked in the Middle East for more than four years and has experience working with major, multinational companies such as Expedia, Thomson Holidays and Tesco.

Jonny Scott, CEO and founder of Caliber, comments: "I am thrilled to launch this new partnership with They have the ambition and skill to be a global leader in their field, and we are excited to be a part of that team. has been a force in the UAE for many years, and we will work together to expand their presence from our new Dubai office. We are also excited to use our international background to help bring their invaluable services to expats around the world."

Gail Livingstone-Potter, GM of says: "Caliber have a proven approach and a wealth of technical ability. Their track record, expertise and company ethos made them a natural fit for our websites and our long-term plans. It was of utmost importance to us to choose an agency with the technical capability of enhancing our on-site optimisation and visibility in search engines. Caliber focus on delivering and driving results and we have been extremely impressed with their strategic approach as well as the support that they will be providing to us."


At Caliber we believe that providing valuable information to your customers is the foundation of success online. We apply this to our SEO and content marketing campaigns, which deliver a superb ROI and strengthen your relationship with the people who matter to your business.

To find out more about what we do, visit us at or head over to our blog.

Contact Name:
Iain Miller
Media Relations Manager
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0131 554 2333
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