Reve Diamonds

Rêve Diamonds reveals couples are turning away from natural diamonds in favour of larger lab grown diamond rings for better value.

London UK, Monday 1 November 2021 - A brand new survey has revealed a surprising shift in opinion as couples look for larger stones and better value by choosing lab-grown diamonds over small and more expensive natural alternatives. The survey conducted by Mayfair-based Rêve Diamonds revealed that 60 per cent of UK men would propose to their loved one with a lab-grown diamond, with 50 per cent of women surveyed also stating they would be happier with a larger lab-grown diamonds over a smaller natural stone which would cost more. Of those participating, 30 per cent of men also agreed that they would opt for a lab diamond in order to bring down the overall expense of a proposal.

The results published this week prompt a question around the age-old tradition of proposals - is the age of romance really dead? Well, not according to Tal Cohen, managing director of Reve Diamonds. Mr Cohen commented: "Our survey revealed that whilst men are perhaps being more cautious when making a marriage proposal by not immediately investing in a traditional natural diamond engagement ring and instead using a lab-grown diamond, they are still spending an average of £3,000 on an engagement ring."

Mr Cohen continued: "In fact, 50 per cent of respondents told us that they had spent between £2000 and £10,000 on a diamond engagement ring and the average carat size in the UK for engagement rings is now 1.5ct-2ct. A lab-grown 2ct diamond would cost you the same as a 0.7ct natural diamond."

The survey also revealed white diamonds are still the favourite choice of stone for engagement rings, with 80 per cent purchasing a ring featuring white diamonds and only 20 per cent opting for coloured diamonds - which ranged from yellow to the surprising choice of black diamonds.

The choice of cut remains very traditional, with 50 per cent of respondents preferring round cut diamonds, 20 per cent opting for oval cut and 15 per cent selecting cushion cut. A small number selected more unusual cut diamonds. Platinum settings remain the favourite as the choice of 60 per cent of participants, with solitaire diamonds very much still in vogue: 40 per cent of those taking part in the survey choose a plain solitaire diamond engagement ring with 30 per cent opting for a diamond set ring and 20 per cent choosing a halo diamond ring.

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About Rêve Diamonds: Rêve Diamonds are fine jewellery specialists, with an expertise in handmade bespoke diamond jewellery, diamond engagement rings, wedding rings, bridal jewellery, eternity rings, diamond earrings, tennis bracelets and diamond pendants. Based in Mayfair, London, the company prides itself on offering an unparalleled level of customer service - removing the "middle man" to provide customers with exquisite diamond pieces at the very best industry prices. With expert staff on hand to guide customers through the process of finding the perfect piece, there is nobody better for premium quality diamond jewellery.

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Contact: Rêve Diamonds

Tel: 0207 016 9878




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Tal Cohen
Reve Diamonds
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