Many entrepreneurs dread sales and they find the process unnatural and uncomfortable. In fact, several entrepreneurs would go as far as to say they hate selling. However, Pi Industries point out that sales fuels the success of a business so entrepreneurs need to be able to sell even if they hate it. “It’s impossible to be a good business owner or successful entrepreneur without knowing how to sell. You don’t have to love it, but you have to master it,” outlines Pi Industries.
So, Pi Industries has revealed their top 5 tips for entrepreneurs who hate selling:
Reframe your Mindset
“The first key to overcoming a fear of sales is reframing your mindset,” highlights Pi Industries. The firm says entrepreneurs need to stop looking at the old concept of sales as a one-way street and start grasping the new reality of the business world. In today’s business world, the buyer is in charge of the sales process, not the seller. “By reframing your mindset and understanding that your job isn’t to trick or manipulate the buyer into making a purchase decision, you’re freed up to focus on engaging customers, answering questions and selling the value behind your products,” states Pi Industries.
Focus on the individual
Salespeople tend to place their emphasis on the products they are selling, however Pi Industries believe this is the wrong way to look at it. “If you want to be successful in sales, you must focus on the individual over the product,” states the firm.
Understand your value proposition
Whilst your focus is on each individual that is no excuse to be unprepared. Pi Industries believes that entrepreneurs must have a clear understanding of their value proposition. “The more you know about what you’re selling, the more confident you’ll be.”
Leverage personal stories
Sales has and always will be directly tied to storytelling. Customers connect with anecdotes and experiences more than they do with a straightforward call to action. Relaying stories to sales prospects helps to increase the number of leads.
Don’t rush the process
Much of the stress and anxiety related to sales is rooted in the idea that the deal must be closed quickly. Pi Industries reveals that this isn't true, it’s important to develop a relationship with a prospect and allow them to make their own decision.
Pi Industries is an outsourced sales and marketing firm based in Manchester. The firm are direct marketing specialists and work on behalf of their clients’ brands to develop highly personalised marketing campaigns that create long-lasting and personal business relationships between brand and consumer. The firm connects with consumers on a face-to-face basis in order to improve customer acquisition, brand awareness and brand loyalty for their clients.
Pi Industries provide the opportunity for aspiring entrepreneurs to learn sales skills through their business development opportunity. The firm helps to take the fear out of selling by giving young business professionals the opportunity to experience a real business environment where they sell products and services on behalf of the firm’s clients. This helps aspiring entrepreneurs to develop selling skill-sets and become successful entrepreneurs.
Pi Industries Event Marketing campaigns can be used to make personal connections with consumers which will increase customer acquisition and brand awareness.
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- Contact Name:
- Suzi Coombe
- Managing Director
- Pi Industries
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