Aircards, the leader in providing app-less augmented reality marketing campaigns, today announces the launch of an AR Alternative Careers Fair, in partnership with Pot Noodle and Raptor Marketing.
With student-focused careers fairs cancelled throughout the UK due to the COVID-19 pandemic, Aircards, GradBay and Pot Noodle have worked together to create an immersive, virtual replacement within augmented reality (AR).
Kicking off on 17 May 2020, the virtual careers fair features booths from a range of graduate employers, including the likes of GradBay, VitaCoco and FruitLab. Students on mobile devices are prompted to tap-to-place the 3D careers fair scene within their own physical environment, transforming the area around them into a fully interactive virtual experience.
Students can walk around like they would any normal careers fair - exploring each employer booth and viewing introduction videos on virtual TV screens. The Pot Noodle virtual careers fair also features an animated DJ booth with music playing, along with a variety of other fun interactive features. On each employer table, students can tap the stack of application forms to apply for graduate roles.
To create a seamless experience for students attending the Pot Noodle virtual careers fair, Aircards used web-based AR technology that can be accessed via any web browser without the need to download additional app software. Compatible with iOS or Android devices, users can attend the careers fair by logging into the event link and then visit the different stands and companies they are interested in through the convenience of their existing web browser. App-less AR significantly lowers the barrier to entry compared to app-based AR experiences that require a third-party app to be downloaded onto a user's device.
Additionally, Aircards, also created a desktop-compatible version for those accessing the fair while not using a mobile device. The desktop version is the exact same scene, enabling users to use the directional arrows and mouse to explore the careers fair.
The current COVID-19 situation has forced a reassessment of events and conferences globally, with forward-thinking brands looking to immersive technologies to fill the gap left by the cancellation of most physical events. Instead of shutting down operations, innovative companies like Unilever, the parent company of Pot Noodle, see the benefit in continuing to deliver a valuable, brand-led experience to users at home.
Michael Watson, head of digital advertising at Aircards, said: "This virtual careers fair experience was an extremely exciting project to work on. Recreating an entire careers fair scene in web-based augmented reality, with multiple graduate employers and several layers of interactivity, was a great challenge and one which our team are proud to have delivered on."
To view a video demonstration of the Pot Noodle experience please visit: https://youtu.be/CokuMTSuEfc
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