May 22, 2019 – Today, the Prada Group has announced that it will no longer use animal fur in its designs or new products, starting from their 2020 Spring/Summer Women’s collections. In collaboration with the Fur Free Alliance (FFA), a coalition of more than 50 animal protection organizations from over 40 countries, the Prada Group announcement follows positive dialogue between the luxury brand and FFA members, LAV and The Humane Society of the United States.

“The Prada Group is committed to innovation and social responsibility, and our fur-free policy - reached following a positive dialogue with the Fur Free Alliance, in particular with LAV and the Humane Society of the United States - is an extension of that engagement,” said Miuccia Prada. “Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”

Mark Glover, Campaigns Director for Respect for Animals which leads the FFA’s fur free retailer program in the UK said: “This announcement by Prada is great news and testament to the strength of the compelling anti-fur campaign. 100 million animals are killed every year just for their fur – a product nobody needs. The suffering these animals endure is extreme and completely unnecessary. Today’s announcement is another step towards the day when this appalling treatment of the animals we share the planet with is finally brought to an end.”

“The Fur Free Alliance applauds the Prada Group for going fur-free”, said Joh Vinding, Chairman of the Fur Free Alliance. “The Prada Group with its brands now joins a growing list of fur-free brands that are responding to consumers’ changing attitudes towards animals.”

 “The Prada Group’s decision to go fur-free is consistent with the new concept of ethical luxury and meets the expectations of new consumers who are more careful in choosing sustainable products that respect the environment and animals”, said Simone Pavesi, manager of the Animal Free Fashion Area for LAV.

Brigit Oele, program manager for Fur Free Alliance, said: "Prada Group was one of the fastest companies to go fur-free once positive dialogue began a little more than a year ago. The Fur Free Retailer Program includes 1,000 companies, showing that this global movement is gaining momentum fast, and it’s very unlikely that fur will ever return as an acceptable trend. This is a great day for animals!”

For further information: 

Prada Press Office

Tel. +39.02.567811

e-mail: corporatepress@prada.com

www.pradagroup.com

Respect for Animals

Mark Glover

Tel. 0115 952 5440 or 07850 768337

email: mark@respectforanimals.org

LAV Press Office

Maria Falvo

Tel. +39.06.4461325

email: ufficiostampa@lav.it

PRADA Group

The PRADA Group – HKSE Code 1913 – is a global leader in the luxury goods industry, where it operates with the Prada, Miu Miu, Church’s and Car Shoe brands in the production and distribution of handbags, leather goods, footwear, apparel and accessories. The Group also operates in the food sector with Marchesi 1824, and in the eyewear and fragrance industries under licensing agreements. Its products are sold in 70 countries worldwide through 634 directly operated stores as of December 31, 2018 and a selected network of luxury department stores, multi-brand stores and franchise stores.

Respect for Animals operates the Fur Free Retailer (FFR) program in the UK. It has been at the forefront of the anti-fur campaign in the UK since the mid 1980s. It’s innovative consumer campaigning has seen the closure of more than 90% of fur retail outlets and its lobbying work led to the UK ban on fur farming as well as the introduction of imports bans of dog and cat fur and commercial seal products in the European Union. The FFR program is part of Respect for Animals campaign for a Fur Free UK (FFUK)

Fur Free Alliance

The international coalition of over 50 organizations for animal protection, which work together to put an end to the exploitation and killing of animals for their fur. The FFA represents millions of supporters throughout the world. Run in over 30 countries the Fur Free Retailer program is an international initiative of the Fur Free Alliance, and it is the world’s leading program to connect fur-free companies to consumers seeking ethical goods. www.furfreealliance.com – www.furfreeretailer.com

Contact Name:
Mark Glover
Role:
Director
Company:
Respect for Animals
Contact Email:
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Contact Phone:
0115 9525440