First impressions are everything, and when you are dealing with a new client this is especially important. One false move, no matter how unintentional, could end up jeopardising your chance of future business with them so it is really important that you project the right image from the start. The team at Prosure Acquisitions are direct marketing specialists who completely understand that impressing a new client is critical to ensuring that you go on to build a good ongoing relationship with them. It is important to take the time to think about how you are going to handle a new client, and the Managing Director of Prosure Acquisitions has some advice to share.
He says, ‘Approaching a new client should always be well thought-out and it is really important that you plan your strategy beforehand. You need to deal with them with an open mindset and be ready to learn about them and their priorities. It helps if you do your homework first; have a look at their website, find out more about them and understand their visions. The more the client feels you know about them, the more reassured they will be that you have their best interests at heart. Try to listen more than you talk during the initial briefing stage, and make a note of everything that they say so that you don’t forget anything. Make them feel special by taking them out to dinner or inviting them to an industry event so that they feel like you really value them. Make them see that nothing is too much trouble and that you care about their success. Above all, have respect for your new client and make sure you exceed their expectations. This is a sure-fire way to ensure that they remain loyal to you and recommend you to their associates.’
Approaching new customers is always a little daunting, but the important thing to remember is that they are all different and each requires a slightly different strategy. Put their needs first, listen to them and you can’t go too far wrong. Direct marketing has always been regarded as the most efficient way to win new business and it’s no surprise that Prosure Acquisitions are leading the field with their approach to new customers. They are looking forward to even more success, achieving an even bigger market share and gaining ground on their competitors in the months and years to come.
- Contact Name:
- Huw Roberts-Harry
- Prosure Acquisitions
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