Purpol Marketing founder Denise O’Leary is heading to Dubai after being invited as a keynote speaker at the Women in Construction Conference as part of The Big 5, International Building and Construction event in Dubai on Wednesday November 28 2018.
Changing the popular misconception that working in construction is a man’s job, the Women in Construction Seminar will be inspirational to countless professionals in the global sector.
Addressing the need to reinvent gender diversity in the workplace, delegates will hear from strong, powerful and successful women who are changing the game and setting an example for others in the construction industry.
Denise founded Purpol Marketing to provide specialised consultancy for marketing strategy and tender bid management specifically to SMEs with a key focus on the construction and manufacturing sectors. She has just been named the Best Business Woman in Marketing and PR.
She will take part in the debate titled How can non-technical professions contribute to the success of the construction industry? - showcasing how marketing professionals can put a client at the centre of marketing strategies which leads to successful business development activity leading to more business.
Denise started Purpol Marketing in 2014 and is now helping companies leverage marketing expertise to win £100m+ projects and has a 95% success rate.
She said: "I was contacted direct from Dubai to be part of this prestigious seminar that will celebrate the female workforce powering the construction industry and will raise awareness of the need for diversity to empower the next generation of men and women in the sector. Having been a speaker in 2017 on how to win bids, I am thrilled to be invited back for such an important event discussing the influence and importance of marketing and empowering women within construction."
The Big 5 Dubai is the largest and best construction event in the Middle East and is now in its 39th edition making it the flagship event for leaders in construction. In 2017, BIG 5 Dubai welcomed over 60,000 participants.
For more information about The Big 5, International Building and Construction Show in Dubai, see https://www.thebig5.ae/and the Women in Construction event at https://www.thebig5.ae/women-in-construction/
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