Due to its success and growth (and the proposed destruction of Olympia), 2013’s BETT Show was held at the ExCeL Arena, London for the first time. Whilst the initial teething problems of a new venue were there for all to see – like School Website being told that they would have to do without an internet connection 3 days before the show started (which is obviously not ideal for a web design agency) the event itself was a resounding success with many an exhibitor and visitor commenting on an electricity and vibe not felt before; hyped further by billing top notch speaker prof. Brian Cox. Fortunately, their internet woes were also resolved in good time before the show got underway.

School website thanks their own creative team who designed the layout for the stand and the excellent work of their contractor who worked with us to bring it to life. Barely a person passed without wanting a photo either with the stand in the background or more popularly with our resident 6’6” super-hero.

At the show we concentrated our efforts on three of our most popular products:

On the School Website stand they demonstrated not only their unrivalled creative skills but also their technical execution in the delivery of ‘responsive’ websites that adapt for mobile, tablet, desktop and PC screens. The reaction was their most positive to date, with schools envious by what they had created for others and excited by a content management system that gave them control like nothing else on the market.

On the School Prospectus stand they concentrated on where they believed the future of the prospectus lies. With the use of augmented reality they demonstrated how a school could bring a printed document to life with animation and video overlays; A BETT first we believe. Also on show was their new interactive prospectus tool which for schools looking to produce an online version gives options never seen before in other software of its type.

Lastly, School Editions, a new product added to their portfolio designed to solve every school's problems when it comes to producing a school newsletter quickly and professionally. Crowds of people were wowed by the prospect of dragging news items and other online content into a newsletter which takes minutes to do rather than hours.

Another thank you is given for the professionalism, enthusiasm and commitment of their sales and marketing team who worked tirelessly throughout the event - laughing in the face of sore feet (as they were without seats on the stand) and in some cases a nasty Friday hangover from the show party on Thursday evening. A special shout out went to their administrator (who shall go unnamed) who having not made it home Thursday night purchased a whole new outfit, including shoes, for the following day! 

Collectively, BETT has already proved their most successful yet and their investment already returned in new business only a week on from meeting nearly 500 schools on stand. They also enjoyed the opportunity to catch up with some old friends in the form of existing clients.

Now they plan to catch up with the rest of the schools that they met and start some great new projects!

For more information on print design for schools or for the designing of schools websites visit the School Website at:


Contact Name:
Jerry Crosby
Web Optimiser
Contact Email:
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Contact Phone:
020 7953 8412