Manchester, United Kingdom. 21st December 2012 - Search engine giant Google recently updated their search engine algorithm to make it easier for quality websites to rank in search results, while low quality websites are now being harshly penalised. According to SEO Outsourcing Company, these changes have made their services even more valuable for businesses.

Search engine optimisation uses a combination of on-page and off-page methods to increase a website's ranking for certain keyword terms. With over three billion searches a day on Google alone, being ranked at the top for a high-traffic keyword can pay dividends.

"SEO Outsourcing Company has always been about providing high-quality work. These updates have made strategies that we have been using for years, such as link building, even more effective and opened up the door for new services that we're really excited about, such as guest posting," was the statement from an SEO Outsourcing Company representative in regards to how the updates affected their company.

Guest posting requires the company to contact authority websites that are relevant to the client's industry and persuade them to post an article that is attributed to the client as a guest post on the website's blog. In addition to the client getting a relevant link from an authoritative website, which can drastically increase their rank in the search engines, guest posting can bring traffic to the client's website from viewers that already have an interest in the type of products or services they offer. staff have over 150 employees over four continents and provides search engine optimisation services for websites around the world. Specialist staff have also recently been recruited to focus on the content management and content marketing on behalf of clients' websites. The company is managed by Gareth Hoyle from its main office in Altrincham, United Kingdom.


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