Simply Service Holding Group (SSHG), the company behind leading organisations Simply Lending Solutions and Simply Adverse, is embracing the latest in financial technology in a bid to revolutionise the specialist mortgage market.

The business has recently announced an investment in Lending Score, and the acquisition of Mortgage Thoughts, two fintech focused businesses that are set to bring new tech-focused capabilities to the Simply team.

Award-winning mortgage broker Mortgage Thoughts, which was founded by Luke Saint and backed by former Bluestep CEO David Torpey, was the natural go-to choice for SSHG.

Based in Chelmsford, Essex, Simply is a prolific national specialist broker that has experienced a period of significant growth over recent years, now employing more than 70 members of experienced staff. With a reputation for unrivalled operational strength and robust relationships with many top lenders, the business is keen to identify new opportunities for continued growth.

As part of this growth exercise, the company is embracing fintech and taking measures to further develop its in-house technology capabilities. The acquisition of Mortgage Thoughts is key to this, and is expected to play a significant role in the expansion of SSHG and its impact across the industry.

Adam Hinder, Simply Lending Solutions CEO, says: "Simply has always been operationally strong, and we're keen to not only remain competitive within this constantly evolving landscape, but also to ensure we're continuing to offer the very best solutions for our customers. As part of that commitment, we're thrilled to be investing in Mortgage Thoughts and Lending Score; a decision that will better enable us to innovate and really leverage the power of technology to expand and develop even further. We’re excited to see just what the Simply firms can achieve with the expertise of these technology experts."

The investment and acquisition comes at a time when the world - and the UK in particular - is experiencing a major banking revolution. An increasing number of financial institutions are transitioning from using older and more traditional legacy systems to embracing newer, more advanced technologies that not only enable them to operate more flexibly and efficiently, but which are also having a significant impact on the types of financial products and services that are available. In response, specialist lenders are adapting their processes to make fintech a core consideration.

The acquisition of Mortgage Thoughts is subject to approval from the Financial Conduct Authority.

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