Fiona Scott Media Consultanccy

Businessman Chris Maslin, founder of Go EO, is sharing expert advice on what to think about if you are considering passing some of the risks and rewards of ownership to your employees.

“Two acronyms you’ll hear a lot with regard to employee share ownership are EOT and EMI. Whilst they sound similar, they achieve very different things,” Chris said.

EOT stands for Employee Ownership Trust and is a way of exiting your business. You’ll sell a controlling stake (potentially all your shares) to a trust, set up for the benefit of all company employees. The staff don’t put any money in, or own anything in their own name however they’re entitled to a share of profits.

EMI stands for Enterprise Management Incentive and is a way of encouraging a small number of key individuals to push the business. They’re given the right to buy some shares, normally in the future at a price agreed today. This gives them greater skin in the game, as they have more to gain if the company does well, but also more to lose if it fails!

A key thing not everyone knows is it doesn’t need to be one or the other. Whilst an EOT has to own a controlling stake to get most of the perks available, it doesn’t have to own 100%. So there’s potentially 49% available for direct ownership by individuals. Where the EOT doesn’t own 100%, it’s known as a ‘hybrid’ model.

Sometimes a founder will sell most but not all of their shares to the EOT, retaining a minority. Sometimes after an EOT gains control, EMI share options will be issued to key staff. As long as they don’t dilute the EOT’s ownership below 51%, this is fine.

Chris pointed out: “Many employees will have been in a position where they’re promised ‘jam tomorrow’, but tomorrow never came or there was always a reason to ‘defer’ tomorrow. Both EOT and EMI prevent this. When implemented, it’s more than a promise, it’s set in stone. Of course this also means a founder/current shareholder needs to consider it carefully before putting either in place.”

A common option is a founder selling to an EOT, then immediately after, the company issues EMI options to key staff. This can align their goals. The founder wants those key staff to help ensure the business thrives at least long enough for the founder to be fully paid out. In turn, those key staff know that if they achieve that, they’ll gain long term benefit, as they can then become direct share owners for a bargain price.

If you’re interested in either an EOT or EMI for your business, do check the small print or liaise with a professional. Whilst there are generous tax perks available, key criteria need to be met.

After exiting his own accountancy business, based in Kent, using an employee ownership trust in 2021, Chris realised he could streamline the process and make it far easier and more cost effective. Since that time, he’s helped many other business owners make that leap too.

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