Support for sustainable products, environmentally friendly packaging and locally produced goods is high, according to a recent Populus survey commissioned by Highland Titles.
The professional survey of more than 2,000 people in the UK showed that between 67 to 73 per cent of people believe factors such as:
- the sustainability of the product
- the sustainability of the packaging
- labels such as Fairtrade & Cruelty Free
- whether the product is local sourced
Perhaps surprisingly, only 42 per cent of respondents thought that the charitable objectives of a company were important.
However, further analysis showed that younger people cared more than older people about the charitable objectives. Whilst 56 per cent of 18-24 year olds and 52 per cent of 25-34 year olds believe that the charitable objectives of a company are important, only 35-37 per cent of people aged over 45 feel the same way.
Opinions on the importance of sustainable packaging were consistent across the age ranges, with an average of 73 per cent of respondents stating that it was an important factor when making their day-to-day purchases.
Locally sourced products
The results of the survey also showed that people of all age ranges prefer to buy locally sourced products. Sixty-seven per cent of people stated that it was important, compared to just 30 per cent who felt it was unimportant.
Comment from Highland Titles
"These survey results confirm the importance of sustainability in the every-day shopping habits of people in the UK. Clearly it is good news for us, given that our entire business revolves around the creation of nature reserves and conservation."
You can download the full survey results here.
- Contact Name:
- Douglas Wilson
- Highland Titles
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- 44 1631 294974
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