Varn

“We wanted a marketing message that reflected the speed and flexibility of the new service we have launched – where a customer can come in, make an order and the process of completing that order immediately begins. The order is completed, whilst the customer is still at the yard,” said Stuart Kemp, CEO at Timbersource.

“Jacob Peregrine-Wheller, a well-respected parkour athlete, agreed to work with us on this incredible project, where he performs some breath-taking acrobatics as he runs through our timber yard, making use of the objects that are in his path for leaps and somersaults. It’s really impressive to see this kind of thing close up and in the film we’ve made.”

The parkour action was directed by film maker, Shayne House on Saturday 12 August at the Timbersource timber yard, which is approximately 1,650m2 in size with some additional small external areas. There was plenty of space and many obstacles for the athlete to interact with during the shoot, including a forklift truck, wood piles, trucks and staircases.

Timbersource are breaking new ground in the timber supply industry with their ‘order while you wait’ service and wanted to reflect the dynamic nature of their innovation with an exciting film that shows the speed of the process, in a fun way.

“We are always looking for new ways to improve our service for the customer and we love the idea of this free running video setting us apart as a disruptor and risk taker in what is a very traditional market sector that often goes at its own pace, rather than the pace of demand.”

The finished film can be seen on Timbersource's website and on their YouTube channel:

https://www.timbersource.co.uk/parkour

https://www.youtube.com/watch?v=qQXRla633co

Tom Vaughton, MD at Varn, the local digital marketing agency that helped organise the film, said: “We wanted a film where we could show the processes around how an order is delivered from start to finish and so the athlete follows those stages of the order whilst doing what he does best. We had a lot of fun making it and no accidents, although we did hold our breath many times!”

About Timbersource:

Timbersource is a leading timber supplier in the UK – based in Shepton Mallet in Somerset. Started in 2001, the business has stock from sustainable forests which are replanted after they are harvested. They have their own fleet of vehicles for delivery and also use external couriers. www.timbersource.co.uk

Telephone: +44 (0) 1373 469 905  

Email: sales@timbersource.co.uk

Contact Name:
Thomas Stocks
Company:
Varn
Contact Email:
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Contact Phone:
01225 439960
Company Website:
https://varn.co.uk/
More Details:
https://www.timbersource.co.uk/parkour