WonderDays has surged 733 per cent in visibility, climbing 24 places to rank 15th in the experience gift industry. As demand for memorable experiences grows, WonderDays outperforms the market, solidifying its position as a leader in the UK gifting sector
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WonderDays, the leading name in UK experience gifting, has experienced an extraordinary rise in industry prominence, as outlined in the latest Gifts & Gadgets Salience Index 2025.
With an unprecedented 733 per cent surge in visibility over the past year, WonderDays has climbed an impressive 24 positions to secure the 15th rank in the sector, cementing its place as one of the most rapidly growing brands in the market.
A shift in gifting trends: experiences trump material gifts
The report confirmed a principle that has been at the heart of WonderDays since it started-consumers are increasingly favouring memorable experiences over physical gifts. From high-adrenaline supercar track days to tranquil spa escapes and gourmet dining immersions, the figures make one thing clear: experiences are in demand like never before.
Setting a new benchmark in the market
While the broader gifting landscape recorded an average 6 per cent uplift in traffic scores, WonderDays has outpaced the industry with an astonishing 727 per cent growth — underscoring the increasing appetite for tailored and distinctive gift experiences.
Key takeaways from the report:
A winning strategy
WonderDays calculated investments in digital expansion, engaging content, and customer-first solutions have fuelled this impressive ascent. With a user-friendly online journey, adaptable booking options, and an ever-expanding portfolio of experiences, WonderDays continues to redefine the gifting landscape.
"This report validates what we’ve always believed—gifting is no longer just about material possessions. People are choosing to give moments, emotions and unforgettable experiences. The fact that we’ve witnessed a 733 per cent surge in visibility within a year demonstrates that consumers are embracing this shift. This is just the start for WonderDays, and we look forward to spearheading the experience gifting movement,” said CEO Philip Thygesen.
About WonderDays
WonderDays is the UK’s most dynamic and rapidly growing experience gift provider, offering an extensive selection of thrilling experiences, from hot air balloon adventures and luxurious spa retreats to fine dining experiences and heart-racing activities. Committed to transforming the way people give gifts, WonderDays enables customers to create lasting memories rather than simply exchanging physical items.
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