Fiona Scott Media Consultanccy

Young entrepreneur Ed Hollands will be on our tv screens once again this weekend in Dragons’ Den: Pitches To Riches? which catches up with entrepreneurs who have appeared on Dragons’ Den to see what happened next… 

Ed appeared on the Den in February 2018 and secured £30,000 in funding from new Dragon Jenny Campbell, known as the Cashpoint Queen. Viewers can catch up with his story in the spin-off show Pitches to Riches which will be aired on BBC2 on Sunday December 30 and presented by Steph McGovern. 

The 24 year old had set up his business DrivenMedia two years before and he works with hauliers to using the advertising ‘space’ on the sides of trucks and lorries to market products, services and business messages across the UK road network. Advertisers commit to a campaign which is fully trackable via GPS. 

Since that time his business, based in Derby, has grown steadily and after Christmas the 50thbranded truck will be launched. 

“It’s been fantastic to be visited by the BBC this time out on the road. The crew came and filmed with my clients and Gardners as their lorry campaigns were launched and it was a fantastic experience all around. 

“I was humbled to be asked to feature alongside other entrepreneurs and I’d like to take to thank the programme for choosing me to pitch in the first place and then coming back to see how it’s all going. It’s been a fantastic year with more to come.”

Ed came up with the idea for DrivenMedia soon after finishing a degree at the University of Derby where he achieved a first-class degree in business studies. 

He was returning home after dropping his fiancé Tara at work and he noticed numerous lorries and heavy good vehicles stationary in traffic on the A38, a main transport artery road in the Midlands. 

Many were sporting plain colours, or plain white material along their length with no imagery to engage the eye or attract the interest of fellow motorists – plain in colour as they are often subcontracted hauliers. Ed started to research how to market his idea and worked hard for several months to secure a number of haulage companies happy to host advertising for other businesses or campaigns – and customers who saw the value of this type of marketing media. 

Dragons’ Den which has been running for 13 years on BBC Two. The ‘Dragons’ multi-millionaire investors are currently Deborah Meaden, Peter Jones, Jenny Campbell, Tej Lalvani and Touker Suleyman. 

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