Young entrepreneur Ed Hollands is overwhelmed after securing the support and funding of dragon Jenny Campbell on the latest episode of the BBC series Dragons’ Den last night (February 11 2018).
The 23 year old owner of DrivenMedia has spent the last two years building his business using the advertising ‘space’ on the sides of trucks and lorries to market products and services.
Today Ed works with a range of hauliers, advertisers and marketing agencies but felt he needed more help and support to grow his fledgling business.
On Dragons’ Den he pitched to the Dragons and one, Jenny Campbell, was inspired by his ambition and drive. She offered an investment of £30,000 for a 20 per cent share in his business – an offer he was happy to accept.
Ed, who lives in Nottingham, said: “The whole experience was overwhelming and challenging. The Dragons leave nothing to chance and will grill you over your business idea, your vision and your financials. I’m so humbled by the fact that Jenny Campbell has seen my potential and I’m looking forward to learning from her.”
Jenny Campbell said of the deal: “I am very much looking forward to working with Driven Media and Ed, a young entrepreneur brimming with potential. Mentoring bright individuals at the start of their career is something I have been passionate about for a long time and I’m confident with Ed under my wing, both he and his business will achieve success. I am excited to watch DrivenMedia grow from strength to strength and am delighted to be part of the journey ahead.”
Ed came up with the idea soon after finishing a degree at the University of Derby where he achieved a first-class honours in business studies. His tutor is thrilled with his early success.
Bev Crichton, employer engagement lead at the University of Derby, said: “Mentoring Ed has been a pleasure. We are so pleased for him, he was always a great student. It’s been an honour to support him and we will continue to do so.
“He always had ambitions to start a business and when he did we took advertising not only to show our support - it is simply a great business idea. We wish him every success and look forward to seeing him develop his business further with his Dragon.”
Ed’s idea came to him when he was returning home on foot after dropping his fiancé Tara at work and he noticed numerous lorries and heavy good vehicles stationary in traffic on the A38, a main transport artery road in the Midlands.
Many were sporting plain colours, or plain white material along their length with no imagery to engage the eye or attract the interest of fellow motorists or pedestrians. He started to research how to market his idea and worked hard for several months to secure a number of haulage companies happy to host advertising for other businesses or campaigns – and customers who saw the value of this type of marketing media. Now he’s working with Jenny’s team to take his business to the next level.
Dragons’ Den has been running for 12 years on BBC Two. In 2017 the ‘Dragons’ multi-millionaire investors are: Deborah Meaden, Peter Jones, Jenny Campbell, Tej Lalvani and Touker Suleyman.
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