Young entrepreneur Ed Hollands will be on our tv screens once again this month as the BBC repeats the episode of Dragons’ Den where he secured funding from Dragon Jenny Campbell, known as the Cashpoint Queen.
Ed appeared on the show in February this year when the Dragons were surprised by his youthful appearance and by his commitment to his business DrivenMedia. The programme was so popular it’s being repeated on BBC 2 at 6pm on Sunday June 17.
The 24 year old set up his business DrivenMedia two years ago and he works with hauliers to use the advertising ‘space’ on the sides of trucks and lorries to market products, services and business messages across the UK road network. Advertisers commit to a campaign which is fully trackable via GPS.
Ed said: “The Dragons Den experience has been fantastic for me and DrivenMedia. Jenny has not only invested money in me and my vision – she and her team have provided me with valuable support, insight and contacts. I cannot thank them all enough.”
Since appearing on the show, Ed has been interviewed across the media both locally and nationally. He’s been asked to give talks throughout the UK about his experiences and, crucially, his business is growing.
“I’ve made the most of the opportunity. We’ve launched many campaigns for companies and organisations including Yboo and sim only comparison site, Canna and PDS Hygiene,” Ed said.
“However I’ve also been surprised by the unexpected outcomes which have come my way such as being asked to be a guest speaker to other young people or business owners. Another result is the fantastic people I’ve met who have volunteered to help me as they simply want to support me in the early years. These include Paul King, and Matt Turner who have helped me navigate the sector and also given me tips about being a successful entrepreneur.”
Ed came up with the idea for DrivenMedia soon after finishing a degree at the University of Derby where he achieved a first-class honours in business studies.
He was returning home on foot after dropping his fiancé Tara at work and he noticed numerous lorries and heavy good vehicles stationary in traffic on the A38, a main transport artery road in the Midlands.
Many were sporting plain colours, or plain white material along their length with no imagery to engage the eye or attract the interest of fellow motorists or pedestrians. He started to research how to market his idea and worked hard for several months to secure a number of haulage companies happy to host advertising for other businesses or campaigns – and customers who saw the value of this type of marketing media.
Dragons’ Den has been running for 12 years on BBC Two. The ‘Dragons’ multi-millionaire investors for this series are: Deborah Meaden, Peter Jones, Jenny Campbell, Tej Lalvani and Touker Suleyman.
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