Name: Tree ElvenJob title: Web site editor of hellomagazine.com
How long have you been in this role? Three years.
How much of your working day is based in the office? 80 per cent - the other 20 per cent is spent fielding work calls on the mobile.
It involves deciding the day's news items each morning; editing all material going live; meeting with the designer to oversee special reports and new areas of the site; meeting with the advertising manager to brainstorm ideas for potential advertisers; pursuing business development; briefing the directors; brainstorming with the team; and responding to readers' emails.
What are the advantages of working from Spain? Being part of a vibrant, internationally connected news environment while living in an interesting city.
Plus, the bars and restaurants are still open when you crawl out of a late shift - and nowadays there's the chance of meeting David Beckham at Cock (that's a bar!) or in a sassy shoe shop.
What inspires you to come to work each day? Great colleagues and unpredictable news - our company slogan is 'the froth of life'!
The website is like a theatre: I love making sure all the lighting, characters and colours are right each day so that the audience gets the best possible show.
What is the most exciting part of your job? Only working eight hours some days? No, seriously, the new thrill is in the permanent challenge of trying to keep up with such a fast-moving industry. There's always been the thrill of news, no matter what it focuses on.
How did you enter the industry? Initially I joined EFE, the Spanish international news agency, and then went into print - including seven years as senior writer on HELLO! magazine. And then I began working online.
How has journalism changed since you started? Perhaps there are more commercial considerations involved in the process now, but good reporting/writing is always good reporting/writing.
Do you feel that the industry is equally fair to men and women? Is any industry fair to men and women? In the world of HELLO! and hellomagazine.com, a male editor is more the exception than the rule. I hope this doesn't mean we're unfair...
Have you had to adapt your skills to work online? Absolutely. Writers need to get the point across in a different way. Online, there's more back-up to, and also more distraction from the words themselves. It's like writing for theatre as opposed to writing a novel.
With regard to other skills, I had to acquire some! The whole commercial aspect and business development side is fascinating because of the infinite possibilities.
How much content is unique to the HelloMagazine.com website? All of it. We have a dedicated team that produces all the daily news items, the special reports, the profiles and so on. Our ideas and our style all have the HELLO! stamp. We take limited material from the magazine - usually only the magazine cover story each week for our Diamond Club (paid area).
What's the biggest challenge of publishing online? Dispelling offline's cannibalisation fears, and making it commercially viable.
What can web journalism achieve that print journalism can't? Instant delivery of news with the potential for an immediate response from the audience.
What would make online journalism even better? The same things that make all journalism good - integrity and high standards.
Any top tips for new journalists? Never say 'I' - the reader is not there to learn about your ego.
Which web sites do you use the most? News and travel sites - and chocolate.co.uk.
hellomagazine.com: http://www.hellomagazine.com
Compiled by Jemima Kiss
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