Record web traffic for three UK national newspaper sites
National newspaper websites break monthly traffic down geographically for the first time
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The websites of the Guardian, Mail and the Telegraph all received record traffic in October, according to the latest figures from the Audit Bureau of Circulations Electronic (ABCe).
The Mail saw the number of unique users visiting its site jump nearly 16 per cent to 13,531,174 from 11,689,985 in September.
The previous record for unique users was 11,865,039 - achieved in August this year.
It also passed a hundred million page impressions in a month for the first time - registering 108,289,340.
The Telegraph similarly registered a hundred million page impressions in a month for the first time - 102,028,293 - while also setting record user figures of 11,108,025 for October, beating its previous high of 10,645,220 from September. A rise of 4.4 month-on-month.
The Guardian, still the UK's most popular newspaper on the web, hit a record 18,407,758 unique users in October, beating its previous best of 16,706,076 recorded the previous month, just over a 10 per cent increase.
It also registered a year-on-year increase of nearly 44 per cent, an increase of nearly six million users.
The Sun dipped from last month's record number of users - 10,674,308 - to a figure of 9,194,006 - a drop of 16.0 per cent. It can console itself with achieving 194,752,621 page impressions.
Timesonline similarly dipped from September's record high of 12,536,438 to 12,441,882 unique users in October. A marginal decline of roughly one per cent.
For the first time, the five newspaper websites reporting monthly traffic figures also broke down the geographic data of their respective audiences.
The Guardian registered the highest number of UK unique users, with 7.2 million, augmenting its position as the most popular overall.
Timesonline recorded 4.6 million UK unique users. The Telegraph.co.uk was third with 4.4 million, followed by the Sun with 4.2 million and the Mail with 3.8 million.
Written by
Laura Oliver is a freelance journalist, a contributor to the Reuters Institute for the Study of Journalism, co-founder of The Society of Freelance Journalists and the former editor of Journalism.co.uk (prior to it becoming JournalismUK)
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