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Johnston Press' network of regional newspaper websites attracted the most unique users in the first six months of 2009, the latest figures from the Audit Bureau of Circulations Electronic (ABCe) have suggested.

The publisher, which is responsible for more than 323 websites, recorded 6,864,820 monthly unique users on average, according to the ABCe's six-monthly report for regional newspaper groups.

Johnston Press is one of seven UK regional publishers to sign up for the bureau's six-monthly web traffic audit, launched in February this year .

Johnston Press' top performing site reported over the six-month period was Scotsman.com, which attracted an average of 2,172,598 unique users a month - a 6.6 per cent rise compared with figures for the last six months of 2008.

The latest report suggested strong performances in average monthly unique users for Newsquest's Swindon Advertiser (up 48.6 per cent) and Daily Echo (up 30.8 per cent), while unique users to Northcliffe's thisisbristol grew by 53.2 per cent when compared with the previous six months.

As a group, Iliffe News and Media posted the biggest rise in unique user figures to its websites - up 41.4 per cent to 551,865.

GMG Regionals

Average daily unique users: 102,768

Average monthly unique users: 2,063,683

Top performing site:

Iliffe Digital

Average daily unique users: 31,289

Average monthly unique users: 551,865

Johnston Press

Average daily unique users: 388,253

Average monthly unique users: 6,864,820

Newsquest

Average daily unique users: 286,252

Average monthly unique users: 5,152,176

Northcliffe Media

Average daily unique users: 246,302

Average monthly unique users: 3,597,283

Trinity Mirror Regional

Average daily unique users: 266,028

Average monthly unique users: 5,038,916

Midlands News Association

Average daily unique users: 36,865

Average monthly unique users: 630,135

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Written by

Laura Oliver
Laura Oliver
Laura Oliver is a freelance journalist, a contributor to the Reuters Institute for the Study of Journalism, co-founder of The Society of Freelance Journalists and the former editor of Journalism.co.uk (prior to it becoming JournalismUK)

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