]]>"Commitment to Paid Content from the very top of the publisher is key to success", Piano Media CEO Kelly Leach #DME15 pic.twitter.com/u8WVF2Y9rW
— BDZV (@BdzvPresse) April 20, 2015
She said the data from Piano and Press+ products could be used for sharing best practices, and she planned to show publishers that "building a digital paid content business doesn't have to come at the expense of having a healthy digital advertising business".I think there's still a reluctance on the part of publishers [towards paid content models]Kelly Leach, Piano Media
While some publishers are looking at developing alternative revenue streams, Leach said there is still some concern that implementing a paid model would hurt existing sources of income, such as advertising.There isn't one right answerKelly Leach, Piano Media