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Film magazine Sight & Sound has released a new HTML5 digital edition for desktop, iPad and iPhone as well as a native iOS application, which is available through Apple's Newsstand.

The title has also digitised its 80-year archive, along with that of sister-title the Monthly Film Bulletin. Subscribers can access all issues published since 1932 via a £20 bolt-on.

BFI (British Film Institute), which publishes the titles, has launched the new digital and app strategy in order to reach a wider audience and generate more revenue, according to a release.

The digital archive, web and native iPad editions use PageSuite technology, which is also used by local publishers including Newsquest, Archant and Northcliffe .

Rob Winter, publisher of Sight & Sound, said in the release: “These publications are a unique record of the development of a vibrant film culture in the UK. Being able to offer access to the archive as well as a digital edition of the new magazine means we have a much better opportunity to engage with like-minded film fans all around the world."

Sight & Sound, which is running a once-a-decade poll on the greatest films , is offering various subscription rates, including an app-only subscription priced at £34.99 for 12 months. Print plus digital and app-only subscriptions include access to two years of archive content.

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Sarah Marshall
Sarah Marshall
Sarah Marshall is VP Audience Strategy at Condé Nast. She leads distribution and channel strategy globally. She is also the former technology editor for Journalism.co.uk (prior to it becoming JournalismUK)

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